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Infographic : The Chinese digital music industry

Infographic : The Chinese digital music industry

by Léa Martinez | Mar 18, 2022 | 0 Comments

The Chinese digital music industry is one of the largest and fastest growing in the world. However, it has had its shares of controversies and lived...

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The marriage crisis in China

The marriage crisis in China

by Léa Martinez | Feb 22, 2022 | 0 Comments

In one of the most digitized country in the world, tradition still prevails. And in China, less and less couple are getting married. In 2020, there...

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Interview de Lou Ledrut – Fondatrice de Librairie jeunes pousses

Interview de Lou Ledrut – Fondatrice de Librairie jeunes pousses

by Manon Anger | Mar 29, 2021 | 0 Comments

Aujourd'hui je vous propose l'interview de Lou, alumni MBA Digital Marketing & Business et dont j'ai trouvé le projet "Librairie Jeunes Pousses"...

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Tiktok: the platform for intergenerationality

Tiktok: the platform for intergenerationality

by morgane-concordia | Mar 21, 2021 | 0 Comments

  We no longer present it, Tiktok is an integral part of the spectrum of the largest social networks. The concept is simple: the creation and...

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Tiktok: the platform for intergenerationality

Genshin Impact x KFC in China

by Kassandra Haari | Mar 13, 2021 | 0 Comments

What is Genshin Impact ? In China, the popular video game Genshin Impact is preparing a unique collaboration with KFC to offer exclusive products....

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Tiktok: the platform for intergenerationality

INFOGRAPHIC : Chinese Music Industry in 2020

by Manon Anger | Feb 5, 2021 | 0 Comments

Chinese music industry is maintaining its position as the seventh largest music market in the world in 2020. With the popularity of music platforms...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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