China's e-commerce market does not slow down for anyone. New AI tools drop every quarter, platforms keep changing their algorithms, and brands are...
Everyone Is Using AI. But Is Anyone Measuring It Right?
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Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail
Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming...
Digital marketing strategy book review – Digital Marketing Strategy by Simon Kingsnorth
Introduction to Digital Marketing Strategy Digital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to...
Aesthetic Clinic Marketing in the Digital Age: From Meta to AI — Book Review for 2026 Digital Marketers in Beauty and Cosmetology
In 2026, aesthetic clinic marketing sits at the crossroads of medical expertise, digital visibility, and AI‑driven personalization. Aesthetic...
Intermarché Christmas ad without AI: Human Success, Artificial Debate?
As part of the MBA DMB blog, my article responds to Emmanuelle Beki’s piece about Intermarché’s Christmas ad without AI. Her article is titled...
5 Digital Marketing Trends in China in 2025
China continues to influence how digital marketing evolves worldwide. While many Western markets are still exploring AI tools and social commerce...