by Lucie Rocher | Mar 19, 2026 | Marketing
China’s beauty industry is entering a new phase where e‑commerce and livestreaming are no longer “innovations” but the default way consumers discover and buy products. The infographic captures this shift; this article expands it with context, examples, and strategic...
by Lucie Rocher | Jan 8, 2026 | Book Reviews, Cosmetics, Health, Marketing, MBADMB
In 2026, aesthetic clinic marketing sits at the crossroads of medical expertise, digital visibility, and AI‑driven personalization. Aesthetic Clinic Marketing in the Digital Age: From Meta to AI by Wendy Lewis offers a structured roadmap for clinics and medspas that...
by Lucie Rocher | Dec 4, 2025 | Augmented Reality, Beauty, Cosmetics, Digital Business, Digital Innovation, Digital Marketing, Marketing
What is Virtual Beauty Try-Ons ? Virtual try-ons are becoming a global standard in beauty marketing, offering instant experimentation and high engagement. However, their growing influence introduces concerns in accuracy, bias, consumer expectations, and data...
