Book Reviews Archives - MBA DMB Shanghai

“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

by Inès NAJIBE | May 26, 2026 | 0 Comments

Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,...

Digital marketing strategy book cover by Simon Kingsnorth, 3rd edition, comprehensive guide to online marketing tactics

Digital marketing strategy book review – Digital Marketing Strategy by Simon Kingsnorth

by Emma Coulombel | Jan 30, 2026 | 0 Comments

Introduction to Digital Marketing Strategy Digital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to...

Aesthetic Clinic Marketing in the Digital Age From Meta to AI By Wendy Lewis

Aesthetic Clinic Marketing in the Digital Age: From Meta to AI — Book Review for 2026 Digital Marketers in Beauty and Cosmetology

by Lucie Rocher | Jan 8, 2026 | 0 Comments

In 2026, aesthetic clinic marketing sits at the crossroads of medical expertise, digital visibility, and AI‑driven personalization. Aesthetic...

Cover of the book “Think Human: The Customer Experience Revolution in the Digital Age” by Olivier Duha

Book Review – Think Human: The Customer Experience Revolution in the Digital Age

by Camille Lara-Minot | Jan 3, 2026 | 0 Comments

Think Human book review – Olivier Duha’s guide to human‑first, tech‑powered customer experience in the digital age, with key lessons for future CX...

Joy City mall in Shanghai illustrating ideas from this Innovation Factory book review about China’s digital playbook for global brands.

Review – Innovation Factory : What China’s Digital Playbook Can Teach – and Not Teach – Global Brands

by Julian GERARD | Nov 26, 2025 | 0 Comments

In this Innovation Factory book review, I connect the book’s key ideas with what I experience every day in Shanghai’s malls and digital ecosystems....