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How to develop your business thanks to Chinese tourists in 2023?

How to develop your business thanks to Chinese tourists in 2023?

by Arnaud Lafeil | Dec 6, 2022 | 0 Comments

We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...

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Reading Sheet of “AI Superpowers: China, Silicon Valley, and the New World Order”

Reading Sheet of “AI Superpowers: China, Silicon Valley, and the New World Order”

by Tom Cannet | Jun 14, 2021 | 1 Comment

About the author Kai Fu Lee is born in Taiwan from Chinese parents, he emigrated to the USA at the age of 11, with a passion for mathematics. He did...

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New retail: the phygital revolution in China

New retail: the phygital revolution in China

by Tom Cannet | Feb 4, 2021 | 0 Comments

New Retail : A phygital revolution Economic development and a rising middle class consumer have made emerging markets an enticing location for many...

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Quelle plateforme e-commerce pour vendre son vin en Chine?

Quelle plateforme e-commerce pour vendre son vin en Chine?

by candice.echavidre | Feb 12, 2020 | 1 Comment

Quelle plateforme e-commerce pour vendre son vin en Chine? Aujourd’hui, l’écosystème digital en Chine se divise entre 3 gros acteurs: les BAT...

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DouYu, le Twitch chinois

DouYu, le Twitch chinois

by Morgane Roussel | Dec 11, 2019 | 3 Comments

Vous avez sûrement déjà entendu parler de Twitch, la plateforme de live streaming spécialisée dans le jeu vidéo (mais pas que !)     Créée...

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The ESSCA – EFAP DMB at CES Asia 2018

The ESSCA – EFAP DMB at CES Asia 2018

by Jie XIANG | Jul 18, 2018 | 0 Comments

Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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