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The ESSCA – EFAP DMB at CES Asia 2018

Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai.

Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and Business Programme.

There are more than 500 pioneering companies with their latest innovation in the Consumer Electronics Show Asia. From artificial intelligence to blockchain and new retail technology. More than 110 industry experts share their knowledge and ideas through the conference program. The dynamic ecosystem of the technology industry had been represented on almost 21,000 square meters.

The French Tech Pavilion positioned itself as an essential part of the CES Asia 2018 with 16 technology companies. The ambition is to activate the connection between the Chinese and French innovation working group, and also promote the cooperation of both sides.

About Consumer Electronics Show

It is an annual trade show organized by the Consumer Technology Association. CES Asia is owned and produced by the International CES (Shanghai) Exhibition Co. Ltd. , a wholly foreign-owned enterprise by the Consumer Technology Association (CTA), and is co-produced by Shanghai Intex Exhibition Co., Ltd (Shanghai Intex), a leading producer of international tradeshows in China. (From Wikipedia)

About La French Tech

It is the community made up of a new generation of entrepreneurs, investors, engineers and innovators gathered under the same banner. La French Tech is recognized at more than 40 international events and its delegation is typically among the largest international startup contingents at major shows such as CES, Mobile World Congress, CES Asia and more. (From La French Tech web)

– The launch of La French Tech pavilion at CES Asia 2018
– Interview – EyeSee
– Interview – Heatzy
– Interview – Ledger
– Interview – Stéphane MONSALLIER of La FrechTech Shanghai


– Intro
– Sharp 8K technology
– facial recognition for retail
– TakeGo one-stop shopping


– Intro
– 3D Rudder gaming
– 3D Fan advertisements
– Suning’s Magic Mirror