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How to develop your business thanks to Chinese tourists in 2023?

How to develop your business thanks to Chinese tourists in 2023?

by Arnaud Lafeil | Dec 6, 2022 | 0 Comments

We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...

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Single’s Day: le Black Friday made in China

Single’s Day: le Black Friday made in China

by Ilan Taïeb Lefebvre | Dec 7, 2021 | 0 Comments

En France, tout le monde connaît le Black Friday, mais avez-vous déjà entendu parler du Single’s Day ? Peu répandu chez nous, c’est pourtant bien lui le plus grand événement de vente en ligne au monde, loin devant la concurrence.

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Alibaba et sa stratégie d’implantation en France : retour sur l’évènement  La Nuit Aliexpress

Alibaba et sa stratégie d’implantation en France : retour sur l’évènement La Nuit Aliexpress

by Chloé Evangelista | Nov 18, 2021 | 0 Comments

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Little report of the “618” in China 2021

Little report of the “618” in China 2021

by Manon Anger | Jun 20, 2021 | 0 Comments

On June 18, is celebrated the anniversary of the online famous shopping platform JD.com. Through the years, this date became more and more popular,...

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New retail: the phygital revolution in China

New retail: the phygital revolution in China

by Tom Cannet | Feb 4, 2021 | 0 Comments

New Retail : A phygital revolution Economic development and a rising middle class consumer have made emerging markets an enticing location for many...

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“Smile to pay” – Facial recognition payment in China

“Smile to pay” – Facial recognition payment in China

by annerousselot | Jan 26, 2021 | 0 Comments

Imagine going to the supermarket with no cash, no card, no wallet, no phone and still being able to pay. How ? By paying with your face. Fascinating...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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