China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising...
China’s Digital Healthcare: A Platform Economy Perspective
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Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies
How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...
Building Trust in Chinese E-commerce: Key Insights
Let's talk about trust in Chinese E-commerce. In the realm of digital commerce, trust is not just a value; it is the cornerstone of consumer...
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[Digital] How to develop your business thanks to Chinese tourists in 2023?
We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...
Single’s Day: le Black Friday made in China
En France, tout le monde connaît le Black Friday, mais avez-vous déjà entendu parler du Single’s Day ? Peu répandu chez nous, c’est pourtant bien lui le plus grand événement de vente en ligne au monde, loin devant la concurrence.
Alibaba et sa stratégie d’implantation en France : retour sur l’évènement La Nuit Aliexpress
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