On June 18, is celebrated the anniversary of the online famous shopping platform JD.com. Through the years, this date became more and more popular, being the second biggest festival after the 11.11. Many platforms such as Alibaba or Pingduoduo have followed the move by giving out coupons and doing heavy marketing.
Among the Chinese consumers, it’s an opportunity for them to have a great deal in the middle of a year.
➡️ JD.com registered over RMB 343.8 billion yuan of transaction volume.
➡️ Omnichannel is key
➡️ International but also locals brands under the spot
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