China's e-commerce market does not slow down for anyone. New AI tools drop every quarter, platforms keep changing their algorithms, and brands are...
Everyone Is Using AI. But Is Anyone Measuring It Right?
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Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail
Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming...
[Digital] How to develop your business thanks to Chinese tourists in 2023?
We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...
Zoom sur le Live Shopping en Chine
La consommation en ligne et le pouvoir d’achat des consommateurs chinois ne cessent d’augmenter chaque année. Avec une population de plus d’1,4...
Customer Experience – 5 singularities of CX in China
In western countries, customer experience became a main preoccupation to many businesses. It has been the center of extensive research and it is now...
Quelles innovations la Chine a-t-elle mis en place suite au Covid-19 ?
La Chine utilise la big data dans le cadre de la lutte contre l'épidémie du coronavirus. De ce fait, quels types d'innovations la Chine a-t-elle mis...