Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail
Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming...
![[Digital] How to develop your business thanks to Chinese tourists in 2023?](https://i0.wp.com/dmb-shanghai.com/wp-content/uploads/2022/12/alicia-steels-PA2rnR4pF9A-unsplash-scaled.jpg?resize=1080%2C675&ssl=1)
[Digital] How to develop your business thanks to Chinese tourists in 2023?
We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...
Zoom sur le Live Shopping en Chine
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Customer Experience – 5 singularities of CX in China
In western countries, customer experience became a main preoccupation to many businesses. It has been the center of extensive research and it is now...
Quelles innovations la Chine a-t-elle mis en place suite au Covid-19 ?
La Chine utilise la big data dans le cadre de la lutte contre l'épidémie du coronavirus. De ce fait, quels types d'innovations la Chine a-t-elle mis...