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Customer Experience – 5 singularities of CX in China

Customer Experience – 5 singularities of CX in China

by Agathe Lurquin | Feb 2, 2021 | China, CRM, Culture, Marketing, Shanghai, Success in China

In western countries, customer experience became a main preoccupation to many businesses. It has been the center of extensive research and it is now less and less mystical. But is a good experience in a western country as good of an experience in China?  In the United...
Wrapped, 10 things to learn from Spotify’s campaign

Wrapped, 10 things to learn from Spotify’s campaign

by Agathe Lurquin | Dec 11, 2020 | CRM, Digital Business, Marketing, Mobile, Music

Customer Experience. If you attended marketing classes or conferences within the past two years, the odds are that you heard of it… A lot. As detailed in a fellow student’s article, CX is becoming a real key to success. Marketing is evolving and we are now talking...

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