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The importance of social media and digital marketing in China

The importance of social media and digital marketing in China

by Capucine Michaille | Mar 6, 2023 | 0 Comments

I chose this topic for my thesis. One of the components of my thesis deals with the reasons why companies use social media in China. One of the...

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Digital Marketing on customers’ purchases

Digital Marketing on customers’ purchases

by Charlotte Arviset | Feb 11, 2023 | 0 Comments

What are the factors that influence customers’ purchasing decisions?Do Digital Marketing influence customers’ purchases?Customer purchase...

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CSR in Social Media Marketing

CSR in Social Media Marketing

by Flora Ribeiro | Jan 27, 2023 | 0 Comments

More and more people are concerned about the future and corporate social responsibility, also known as CSR, is even more important today. It implies...

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Le Storytelling en Marketing

Le Storytelling en Marketing

by Alexis Le Tanneur | Jan 12, 2023 | 0 Comments

Author Presentation Seth Godin is an American entrepreneur, born on July 23 1960 in Mount Vernon, and a true reference in the marketing field. He is...

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TikTok, le social media du moment : Quelques chiffres 

TikTok, le social media du moment : Quelques chiffres 

by Flora Ribeiro | Dec 22, 2022 | 0 Comments

Aujourd’hui nous allons parler de TIKTOK et de ce qui en fait son succès. Mais tout d’abord, pour les rares exceptions qui ont réussi à passer à...

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How to develop your business thanks to Chinese tourists in 2023?

How to develop your business thanks to Chinese tourists in 2023?

by Arnaud Lafeil | Dec 6, 2022 | 0 Comments

We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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