I chose this topic for my thesis. One of the components of my thesis deals with the reasons why companies use social media in China. One of the...
The importance of social media and digital marketing in China
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What are the factors that influence customers’ purchasing decisions?Do Digital Marketing influence customers’ purchases?Customer purchase...
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More and more people are concerned about the future and corporate social responsibility, also known as CSR, is even more important today. It implies...
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Author Presentation Seth Godin is an American entrepreneur, born on July 23 1960 in Mount Vernon, and a true reference in the marketing field. He is...
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We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...