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New retail: the phygital revolution in China

New retail: the phygital revolution in China

by Tom Cannet | Feb 4, 2021 | 0 Comments

New Retail : A phygital revolution Economic development and a rising middle class consumer have made emerging markets an enticing location for many...

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How is e-commerce in China different from the West?

How is e-commerce in China different from the West?

by Zayde Gutierrez-Gallardo | Mar 6, 2019 | 2 Comments

How is Chinese e-commerce different from Western countries?   In China there are 800 million internet users, which is more than the total...

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Hema, le supermarché du futur by Alibaba

Hema, le supermarché du futur by Alibaba

by Marie Scutiero | Mar 18, 2018 | 0 Comments

‘Easy pay, Easy Select, Easy Enjoy’ Le géant de l’e commerce chinois, Alibaba, a décidé d’ouvrir ses frontières et de se lancer dans le commerce...

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The world’s biggest Starbucks

The world’s biggest Starbucks

by Marie Scutiero | Jan 17, 2018 | 0 Comments

The 6th of December 2017, Starbucks opened his bigger shop around the world in Shanghai. It’s called the ‘Reserve Roastery’ and it’s located on West...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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