by Zayde Gutierrez-Gallardo | Oct 1, 2019 | Marketing
Over the years the Chinese market has experienced and accelerated growth and its middle class had greatly increased its purchasing power. With the biggest consumer market in the world wanting to buy premium imported products, the government is increasingly encouraging...
by Zayde Gutierrez-Gallardo | Sep 24, 2019 | Marketing
I have heard a lot about cultural differences between the east and the west, but are Chinese people too different from us? I want to discuss some similarities I have found between Chinese and Latin Americans. As a Mexican living in China for 2 years, I have...
by Zayde Gutierrez-Gallardo | Sep 23, 2019 | Marketing
We all know that since 2010, China became the largest economy in the world. But what does this really mean for companies around the world? An opportunity to sell products from around the world in the Chinese market. I am from Mexico and I came to live in China...
by Zayde Gutierrez-Gallardo | Mar 6, 2019 | Alibaba, Business, Chatbots, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Marketing, platforms, Retail, Starbucks, TaoBao, WeChat
How is Chinese e-commerce different from Western countries? In China there are 800 million internet users, which is more than the total population of Europe, and more than the total internet users of the US and Europe COMBINED! 98% of them use a smartphone....
