When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend...
Can the customer journey framework survive Fiction publishing?
read more
Digital marketing strategy book review – Digital Marketing Strategy by Simon Kingsnorth
Introduction to Digital Marketing StrategyDigital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to...
Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies
How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...
Book Review – Think Human: The Customer Experience Revolution in the Digital Age
Think Human book review – Olivier Duha’s guide to human‑first, tech‑powered customer experience in the digital age, with key lessons for future CX...
Influencer Marketing Works
Influencer Marketing Works — Until It Doesn’t: The Trust, Fraud, and Regulation Wake-Up Call Influencer marketing has undeniably transformed brand...
Review – Innovation Factory : What China’s Digital Playbook Can Teach – and Not Teach – Global Brands
In this Innovation Factory book review, I connect the book’s key ideas with what I experience every day in Shanghai’s malls and digital ecosystems....