by Anna Taranoff | Mar 25, 2026 | Digital Business, Digital Marketing, Digital Transformation, Marketing
When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend mentioned it in passing, a review caught their eye in a magazine, a cover drew them in at a bookshop window — and three...
by Anna Taranoff | Feb 13, 2026 | Chinese, Chinese new year, Marketing
Valentino’s Lantern Festival in Shanghai In 2026, Chinese New Year continues to be a defining moment for brands in the world’s most important luxury market and not just as a seasonal sales boost but as an opportunity to build cultural resonance with local...
by Anna Taranoff | Jan 9, 2026 | Chinese, Digital Marketing, Marketing
This past summer, Shanghai once again became the epicenter of digital marketing innovation in Asia with DigiMarCon North Asia 2025, the premier digital marketing, media, and advertising conference in the region. The event took place at the Hyatt on the Bund, drawing...
