Adepte du digital depuis quelques années, je me suis souvent posée la question de me tourner vers une carrière dans le luxe mais aussi dans le...
Fiche de lecture : Luxe & Digital de Eric Briones
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What is the Chinese Valentine’s Day called 520 ?
In China, there are 3 special days during the year to celebrate love. Let’s focus on the 520, what is it? Today is May 20 also known as the 520....
INFOGRAPHIC : The New Luxury Customers in China
For 3 years now, we have noticed a global increase in purchasing luxury goods in China. Here are some interesting figures: 60% of growth in total...
Prada’s new communication campaign
Milan Fashion Week: Miuccia Prada & Raf Simons answer the questions of Prada's community For the Milan Fashion Week in September 2020, Prada's...
Luxury e-commerce platforms in China, a new booming digital strategy
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How Shanghai made me launch my fashion company The Ethiquette ?
After my studies at l'ESSCA and work experience in Fashion I decided to spend my last in Shanghai for the MBABMB in Digitial Business and Marketing....