The new book of Eric Briones : Luxe & Digital Les nouveaux territoires du luxe Who is Éric Briones ? Éric Briones is a recognized...
Luxury & Digital, the new luxury territories
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Gucci, the luxury pioneer in the Metaverse
Gucci, the luxury pioneer in the Metaverse The Italian luxury house has chosen to invest in the new territories of luxury that are the Metaverse and...
French people and wine
With more than 44 liters consumed per person per year, and although the trend is downwards, France is the country where people drink the most wine...
Fortnite x Ralph Lauren : The new phygital partnership
FORTNITE X RALPH LAUREN- This is the first collection you can wear both on Fortnite in the metaverse, but also in real life! Discover Fortnite X...
Interview – The Brand Collector
Les interviewés sont Antoine Derbois et Hippolyte Noton, les 2 cofondateurs de The Brand Collector. The Brand Collector est la première marketplace...
Masterclass Retail: An overview of phygitalization
Masterclass Retail: An overview of phygitalizationOn February 17, 2022, at EFAP, the masterclass on the phygitalization of retail took place. It...