FORTNITE X RALPH LAUREN
– This is the first collection you can wear both on Fortnite in the metaverse, but also in real life!
Discover Fortnite X Ralph Lauren
After Balenciaga, Aramani or Burburry, it’s the turn of the New York luxury house to make its grand entrance into the metaverse. The brand is boosting its presence in web3 by the collection Fortnite x Ralph Lauren and is getting closer to the ultra-popular video game Fortnite.
The emblematic and preppy brand has launched a collection of clothing and accessories, available both on the video game Fortnite with new skins and in a physical version on the Ralph Lauren’s website from November 5.
Called “Polo Stadium“, the collection will consist of two skins inspired by the “Stadium” and “Polo Sport” range from the 90s.
The partnership builds on the company’s “belief in the power of the metaverse,” a new way for the brand to engage with a more connected audience.
Reinvented for the metaverse, this sports line is the result of working around Ralph Lauren polo shirts based on the uniforms worn by American athletes in the 1920s and 1930s. “Ralph Lauren’s iconic ‘Polo’ design history, combined […] with Fortnite’s unmistakable style, has resulted in an inspired campaign and timeless looks that Fortnite players around the world are sure to love,” said Adam Sussman, president of Epic Games, the company behind the free-to-play role-playing game.
Visuals of the collection :
Caps, polo shirts, hoodies … The physical capsule Ralph Lauren x Fortnite, is the result of the new colorful version of its logo, the “Polo Pony“, especially designed for the occasion by Ralph Lauren.
To celebrate the launch, Ralph Lauren is organizing a series of events, including a live stream on Twitch on November 3, from New York. And on November 4, a global tournament on Fortnite, the “Polo Stadium” cup, where participants will have the opportunity to win rewards, including Ralph Lauren x Fortnite outfits and accessories.
The Ralph Lauren x Fortnite physical apparel capsule is available since November 2, exclusively on RalphLauren.com.
The digital collection, which initially includes two outfits, will be available for purchase in the Fortnite Item Store starting November 5.