Why brands should leverage WhatsApp Business in their digital marketing strategy ?
What is WhatsApp Business ? WhatsApp Business, launched in early 2018, is the business-focused version of the popular WhatsApp app, designed...
Customer Experience – 5 singularities of CX in China
In western countries, customer experience became a main preoccupation to many businesses. It has been the center of extensive research and it is now...
Wrapped, 10 things to learn from Spotify’s campaign
Customer Experience. If you attended marketing classes or conferences within the past two years, the odds are that you heard of it… A lot. As...
WeChat, the future of Social CRM
Discover 5 S-CRM features through WeChat 1.WeChat global ecosystem Today China has 1.39 billion inhabitants. Of whom, over a billion are...
The Artificial Intelligence to serve CRM
Today, I would like to share my experience as CRM Project Manager for an e-commerce website. And tell you in what, Artificial...