by Alexis Le Tanneur | Apr 2, 2023 | Marketing
Flora Ribeiro has brilliantly presented the TikTok application in her article published on the DMB MBA Shanghai Blog on December 22, 2022, in which she presents, among other things, the growth of the application, its features, functionalities or attractions for...
by Alexis Le Tanneur | Feb 22, 2023 | Marketing
2022 marked a period of demographic decline for China for the first time in 60 years and the famines of the Great Leap Forward. This unprecedented phenomenon is a slap in the face to Xi Jinping and is expected to have a significant impact on the Chinese economy....
by Alexis Le Tanneur | Jan 12, 2023 | Digital Business, Marketing, MBADMB, Réseaux sociaux
Author Presentation Seth Godin is an American entrepreneur, born on July 23 1960 in Mount Vernon, and a true reference in the marketing field. He is well known for being the former head of direct marketing at Yahoo. He is also a very popular speaker and has written...
by Alexis Le Tanneur | Dec 3, 2022 | digital art, Digital Business, Fashion, Luxury, Marketing, Strategy, UX, Virtual Reality
Gucci, the luxury pioneer in the Metaverse The Italian luxury house has chosen to invest in the new territories of luxury that are the Metaverse and NFTs. Indeed, the Group is undertaking numerous initiatives in Web 3, as illustrated by its collaborations with...
