by Zoe Villanueva | Apr 25, 2026 | Marketing
France is home to over 4 million small and medium-sized enterprises (SMEs). They represent more than 99% of all businesses in the country and drive a significant share of employment and innovation (INSEE, 2024). Yet many of these companies still struggle to expand...
by Zoe Villanueva | Feb 15, 2026 | AI, Alibaba, Chatbots, Chinese E-Commerce Plateforms, Chinese Market, Digital Business, Health, Marketing
China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising tension between patients and doctors, the system faced strong pressure to evolve. Digital healthcare emerged not only as a...
by Zoe Villanueva | Dec 7, 2025 | A.I, China, Digital Marketing, Marketing, MBADMB
China continues to influence how digital marketing evolves worldwide. While many Western markets are still exploring AI tools and social commerce features, China has already integrated these innovations at large scale. In 2025, the Chinese digital ecosystem is not...
