Applications Apps Art Culture digital art MBADMB platforms TikTok

Tiktok: the platform for intergenerationality


We no longer present it, Tiktok is an integral part of the spectrum of the largest social networks. The concept is simple: the creation and sharing of very short videos (60 seconds maximum). Creativity is in the spotlight, art, singing, physical performances or comedy. But the biggest hit of the application are playbacks, accompanied by mini scenes each one brings their own touch and it works!

Tiktok only exists for four years now, yet it gathered 800 millions active users all over the world in 2020. Without counting the additional 150 millions represented by Chineses that uses Douyin. Douyin is the chinese and original version of the app.

Although 41% of its users are teenagers between the ages of 16 and 24 we can also see  more and more elderlies joining the fun. Indeed, powered by their grandchild, some account are great demonstration of love and teach us a lesson. Whatever your age, there is no limit to have fun and to share.

And if you don’t believe me here’s a sample of what young and older can do together. I hope you like to  laugh.


Are we giants or is Lil tiny…? #fyp #algorythm #oldisgold #foryoupage @ciarralietke_

♬ original sound – Ayo

And the craze is real. Some of these videos can count thousands of views and even sometimes million of followers.

Sources: data portal 2020 – Global index 2019 – Tiktok




Applications Apps Newtech

Moodbeam: the happiness tracker device

Today more than ever happiness is at the heart of concerns. Home office, mental stress and isolation, the least we can say is that the past year really tested us. 

According to a World Health Organization study, nearly 264 million people suffer from depression and some admit to experiencing symptoms of anxiety. It’s a lot and the lockdowns are not helping. A CoviPrev study explains that the number of cases of anxiety in the general population has significantly increased in France, reaching 21,5%. In comparison,  it was only 13,5% in 2017.

Since 2016, the Moodbeam company has been developing a connected bracelet that allows your boss to track your mood. The concept is quite simple really: you are feeling a little sullen? Press the blue button, color of the melancholy of rainy days. On the contrary, if you are feeling happy press the yellow button, because there is no color more joyful than yellow.

“Imagine knowing how your people and teams are feeling everyday”

In an interview with the BBC, Christina Colmer Mchugh, Moodbeam co-founder, explains that the idea grew while she discovered that her daughter was experiencing difficulties at school. From that she decided to develop a way for her child to express her feelings within the day. Today, the device is considered particularly suited for the current pandemic situation by the company.

Moodbeam is therefore aimed at companies that wish to monitor the well-being of their staff. By encouraging their employees to wear the bracelet and press the button that suits best their emotions during the day. Obviously, given the intrusive nature of the device, it is used on a voluntary basis.

Track, review and compare

The reports generated by the app that comes with the device gives a state of the teams. Among the possibilities, it can determine which entity or individual feels better within the company. The main goal is  to be more efficient than the endless (and boring) end-of-year survey that is so long that no one really reads it.


Yet one HR teacher at the Cass Business School University of London thinks otherwise. According to his BBC interview, Chris Rowley believes that this kind of technology may not be as effective as expected. If the results are not followed up by the company, this kind of initiative will not meet its objectives. Following the Moodbeam’s report, the company should provide real support and help to entities or individuals that need it.

Obviously, nowadays the mental health issue is one managers cannot ignore, mostly because a study into happiness and productivity has found that workers are 13% more productive when happy. Yet, Moobeam blurs the limits between work life and private life.

The question really is can we trust our companies and managers enough to share our deep feelings? Even though it’s “just” about our work and workplace? More importantly do we really trust them to act upon it and not use it against us?