by flora.bonjean | Apr 8, 2024 | Alibaba, China, Chinese, Chinese E-Commerce Plateforms, comportement, eCommerce, TaoBao
Let’s talk about trust in Chinese E-commerce. In the realm of digital commerce, trust is not just a value; it is the cornerstone of consumer engagement and transactional success. As explored in my thesis, “Social Media X E-commerce: The Example of China,” the...
by flora.bonjean | Jan 9, 2024 | Marketing
The “China Consumers, Community Engagement, Gen AI: Expert Sharing” event was a vibrant evening dedicated to exploring the dynamic consumer landscape of China and the business potential of AI-generated content. Each speaker, with their distinct background and...
