China Health Life in China

Unveiling China’s Flourishing Health and Wellness 2023 Trends


As China’s Gen Z finds themselves working long hours, indulging in extended screen time, and navigating late-night social activities, striking a balance between work and wellness becomes paramount.

China’s health and wellness industry has been experiencing remarkable growth, with a market value of 683 billion US dollars (625 billion euro), as reported by the Global Wellness Institute in 2022. Let’s delve into three prominent trends that are shaping the landscape of health and wellness in China: innovative consumption methods, punk health, and the surge in preventative wellness products.

1. Innovative Consumption Methods:

Innovative and novel ways of consuming health products have gained significant popularity among Chinese consumers. From gummies infused with essential vitamins to greens-packed ice cream, these creative alternatives offer a delightful and convenient approach to incorporating wellness into daily routines. Such products not only cater to consumers’ desire for healthy choices but also provide a fun and enjoyable experience.

2. Punk Health:

In China, the younger generation has embraced “pengke yangsheng” or punk health, a lifestyle that combines vices with healthy elements. This trend emerged as a response to counterbalance pandemic-induced unhealthy habits. Punk health enthusiasts focus on sleep, skincare, alcohol moderation, and adopting light, low-fat diets. It represents a creative approach to wellness, striking a balance between indulgence and self-care. This movement showcases a generation’s pursuit of holistic well-being and innovative strategies for a fulfilling lifestyle.

3. Preventative Wellness Products:

Chinese consumers are increasingly prioritizing preventative wellness, focusing on proactive measures to maintain good health. This trend encompasses three key aspects: regular exercise, quitting smoking, and boosting immunity. With a growing awareness of the benefits of physical activity, more individuals are incorporating exercise into their daily routines, be it through gym workouts, outdoor activities, or fitness apps. Additionally, there is a notable push to quit smoking, driven by health concerns and the desire for a cleaner lifestyle. Lastly, the emphasis on immunity-boosting products, such as herbal supplements and functional foods, reflects the Chinese population’s commitment to fortifying their immune systems.

China’s health and wellness market continues to evolve and expand, offering a wide array of opportunities for businesses and entrepreneurs. The innovative consumption methods, punk health movement, and focus on preventative wellness products demonstrate the dynamic nature of this industry. As more individuals prioritize their well-being, the market is expected to witness continued growth and innovation.


In conclusion, China’s health and wellness trends exemplify the nation’s growing emphasis on personal well-being and proactive healthcare. The adoption of novel consumption methods, the emergence of punk health, and the surge in preventative wellness products all contribute to the country’s flourishing wellness market. With a valuation of 625 billion euro, the Chinese health and wellness industry presents a wealth of opportunities for both local and international players aiming to tap into this vibrant sector.




Double 12: The rising shopping festival – Reality or Ancient History?

Double 11, China’s annual shopping extravaganza, has captivated the world with its massive online discounts and promotions. Held on November 11th, this event has become a global phenomenon. However, there is another rising shopping festival on the horizon that is quickly gaining momentum and providing a significant marketing opportunity for brands – Double 12.

Unleashing Opportunities for Smaller Brands:

Double 12, originally conceived as a response to concerns about counterfeit products during Singles Day, was introduced by Alibaba to promote Taobao, a platform featuring mid-sized retailers. Since then, Double 12 has evolved into a key sales event with a focus on advertising visibility and consumer engagement. Thus, it has emerged as a significant and influential shopping event.

Celebrated on December 12th, it has become an extension of the highly successful Singles Day phenomenon, offering a unique opportunity for smaller and mid-sized brands to shine. Indeed, while Singles Day primarily benefits big-name brands and heavyweight advertisers, Double 12 offers a chance for smaller and mid-sized brands to shine.


The Growing Prominence of Double 12:

Although it may not yet reach the same scale as Singles Day, Double 12 has rapidly been growing in popularity. With over a million brands participating and capturing the attention of more than 110 million buyers in 2018, its significance is undeniable. What truly distinguishes Double 12 is its integration of both online and offline channels. Unlike the predominantly digital focus of Singles Day, Double 12 promotions extend beyond the virtual world. Through a combination of flyers, outdoor advertisements, and digital platforms, a comprehensive shopping experience is created for consumers.

Double 12’s ability to bridge the gap between online and offline channels enhances the overall shopping experience and widens the reach of participating brands. By utilizing multiple marketing avenues, businesses can effectively engage with their target audience and increase visibility. The seamless integration of physical and digital elements sets Double 12 apart from other shopping events, creating a dynamic environment that appeals to a wide range of consumers.

Global Expansion and Lucrative Opportunities:

Double 12 is not limited to Asia alone; it has expanded its reach across continents. Over 100,000 overseas merchants from around the world now participate in Double 12, collaborating with Alipay, a popular mobile payment platform, to offer exclusive online discounts. This global expansion presents Western brands with unparalleled opportunities to tap into the vast Chinese consumer market and establish international connections.

To maximize the potential of Double 12, careful planning and strategic execution are essential. Integration across multiple marketing channels, including prominent Chinese platforms like WeChat, Weibo, and Taobao, can significantly enhance brand visibility and engagement. Given the dominance of mobile usage in China, a mobile-first approach is crucial to effectively reach the tech-savvy Chinese audience. However, while Double 12 continues to gain traction and offer exciting prospects, there are factors that could potentially impact its future. As consumer behaviors and preferences evolve, the relevance and impact of shopping festivals may shift. Additionally, the emergence of other shopping events, both within China and globally, could introduce competition and fragment consumer attention. Furthermore, the effects of external factors such as economic fluctuations and regulatory changes can influence the sustainability of Double 12.

As Double 12 gains traction as a significant shopping event, Western brands seeking to penetrate the Chinese market must seize this opportunity. However, marketers must remain vigilant and adapt their strategies to changing consumer dynamics and evolving market conditions. By staying agile, innovative, and attentive to consumer trends, brands can navigate the uncertainties and leverage the potential of Double 12 to establish a strong presence in the Chinese retail landscape.


What is Double 12, and why is it so lucrative. Accessed on 1 June 2023

Does Double 12 may disapear. Accessed on 2 June 2023

China’s Double 12. Accessed on 1 June 2023

Human Interview Marketing Solidarity

The Transformative Power of Data Analysis in Humanitarian Interventions

In the realm of humanitarian aid, data analysis and research have become indispensable tools for making informed decisions that save lives and optimize resource allocation. This article through an interview with Pauline.D – a recognized expert in the field, delves into the profound impact of data analysis and research in the humanitarian sector, examining their crucial role in evidence-based decision-making and targeted assistance delivery.

We investigate the evolving landscape of data-driven decision-making in the sector. Emerging technologies such as artificial intelligence and machine learning are poised to revolutionize data analysis, while trends towards data openness and collaboration foster collective impact.

By the end of the following interview, you will gain a deeper appreciation for the transformative power of data analysis in shaping humanitarian interventions. Whether you are an aid worker, a researcher, or simply curious about the intersection of data and humanitarianism, this exploration will illuminate the path to a better future for those in need.

Embracing Data-Driven Decision-Making for a Better World: Pauline D’s Solution


Charlotte Pellegrin (CP): Hello Pauline, thank you for agreeing to chat with me today. Can you introduce yourself, explain where you’re from, your relationship with Big data etc.?

Pauline (P): No problem. My name’s Pauline D, so I’m an economist at heart, a statistical economist, and I’ve been working in the humanitarian sector for 2 years.
I’ve just come back from a mission in Ukraine for my NGO, and before that I worked for a CONSULTING company. So, CONSULTING in humanitarian action, which means that my clients were UN agencies or big NGOs who subcontract studies. So that’s where I worked. And before the humanitarian sector, I did a thesis in economics and I worked a year at INSEE in the research department and then I went into the private sector where I did impact analysis before moving to the humanitarian sector.

CP: Can you give us an overview of the challenges and developments in data analysis and research in the humanitarian sector?

P: Certainly. In the humanitarian field, data analysis and research face a number of challenges. One of the main ones concerns the availability and quality of data. Data collection can be complex due to limited resources, unstable contexts and complex social dynamics. In order to guarantee the validity of the analysis, it is essential to obtain accurate and reliable data. Moreover, the lack of standardization of data collection methods and indicators between organizations makes it difficult to compare and consolidate data.

Another major challenge is rapid access to data. In emergency situations, where an immediate response is required, waiting for data to be collected and analyzed can hamper effective decision-making. The humanitarian sector often requires real-time data to respond rapidly to emerging needs.

To meet these challenges, we focus on data quality by investing in rigorous collection methods and training our staff in best practices. We also use innovative technologies, such as mobile data collection and remote sensing, to improve speed of access to data and make informed decisions in real time.


CP: And so what approaches to research and data analysis have been effective in the humanitarian sector?

P: In the humanitarian sector, we generally use a combination of quantitative and qualitative methods. Quantitative approaches, such as statistical analysis and data modeling, allow us to measure the impact of interventions, identify trends, and make predictions. Qualitative methods, such as interviews, group discussions, and case studies, provide valuable information about the lived experiences of affected populations and help us understand complex social and cultural contexts.

We also employ mixed approaches that integrate quantitative and qualitative data to gain a more comprehensive understanding of the issues. This enables us to validate results, triangulate findings, and obtain a more nuanced analysis of the situation.

CP: Very interesting. How do you see the evolution of data-driven decision-making in the humanitarian sector? Are there any emerging technologies or future trends that will have a significant impact?

P: Data-driven decision-making will continue to play a crucial role in the humanitarian sector. Emerging technologies such as artificial intelligence and machine learning will greatly enhance our data analysis capabilities. They will enable us to process large amounts of data, identify patterns, and extract relevant insights. This will automate some analysis tasks, allowing humanitarian organizations to focus more on strategic decision-making and intervention planning.

Furthermore, we also observe a growing trend towards data openness and information sharing. Collaboration and transparency are essential for maximizing the impact of humanitarian interventions. By sharing data among organizations and sectors, we can better understand complex crises, identify interdependencies, and foster a stronger collective impact.

CP: These developments are very promising. In conclusion, could you share an example of a project or initiative where data analysis and research played a crucial role in implementing humanitarian interventions?

P: Certainly. Let me give you a concrete example. Recently, we worked on a project aimed at improving access to clean water in a refugee camp. Through data analysis and research, we were able to identify specific areas in the camp where the needs were most pressing. This allowed us to target our interventions effectively by providing clean water facilities where they were most needed. Data analysis also enabled us to assess the effectiveness of our interventions and make adjustments if necessary.

CP: Thank you very much, Pauline, for this informative interview. Your insights on the use of data analysis and research in the humanitarian sector have been very enlightening. We wish you great success in your future projects.

P: Thank you, Charlotte. It was a pleasure to share my experience with you. I firmly believe that the use of data and research will continue to play an essential role in improving the efficiency of humanitarian interventions and bringing real positive impact to the communities we serve.

So, looking ahead, the integration of emerging technologies such as artificial intelligence and machine learning holds immense promise for enhancing data analysis capabilities. These technologies enable the processing of large datasets, identification of patterns, and extraction of meaningful insights, automating tasks and freeing up resources for strategic decision-making and planning.

Furthermore, the trend towards data openness and collaboration among humanitarian organizations fosters transparency, knowledge-sharing, and collective impact. By working together and sharing information, the sector can better understand interconnected crises, leverage collective expertise, and amplify the positive outcomes of interventions.

Ultimately, the transformative power of data analysis and research lies in its ability to inform evidence-based decision-making, optimize resource allocation, and maximize the effectiveness of humanitarian interventions. By harnessing the potential of data, the humanitarian sector can pave the way for a better future, where the needs of crisis-affected populations are met with greater precision, efficiency, and compassion.

As we conclude this article, we are reminded of the vital role data plays in shaping the lives of those in need. Whether you are an aid worker, a researcher, or simply curious about the intersection of data and humanitarianism, embracing the power of data analysis and research will undoubtedly contribute to creating a more equitable and resilient world. Through collaboration, innovation, and a commitment to data-driven decision-making, we can collectively work towards a brighter future for all.


By Charlotte Pellegrin

Analytics Marketing Solidarity

Big Data: From Business to Social Good

In today’s digital age, data has become one of the most valuable resources for businesses and organizations around the world. The ability to collect, process, and analyze vast amounts of information has led to significant advancements in fields such as healthcare, finance, and marketing. However, the power of big data extends far beyond just the corporate world. In this article, we explore the ways in which Big Data can create meaningful impact in our society, leveraging these advancements to not only drive profit but also make a positive contribution to the world.

So what is Big Data ?

As defined, “Big Data represents the Information assets characterized by such a High Volume, Velocity, and Variety to require specific Technology and Analytical Methods for its transformation into Value.” (De Mauro et al., 2016) However, the term can be confusing, as various papers and studies have tried to describe the phenomenon of Big Data and its characteristics.

Big Data is mostly known for its use in the business sector, where it is considered an asset to improve competitive advantages for both government organizations and businesses. However, its potential for social good has not been studied enough, as the phenomenon has mostly been associated to a capitalist view of the world. But, Big Data can play a much larger role in our society and have a positive social impact, creating both economic and social value.

Untapped Potential: Big Data’s Limited Use in Humanitarian Aid and INGOs

According to the UNHCR Innovation Service, the private sector is investing billions in technology companies and startups that can ingest vast amounts of data generated by citizens and help predict when, how, and what people are more likely to buy. In contrast, the opportunities of Big Data for the non-profit sector have not been developed and studied enough.

Big Data in Healthcare:
Despite this, Big Data has already started to be used for good, particularly in the healthcare sector. As the pandemic highlighted the weaknesses of the healthcare sector, many government agencies and healthcare companies have been trying to collect more health-related data to improve healthcare as a whole. However, Big Data’s potential for addressing broader social issues such as poverty, illness, conflict, migration, corruption, natural disasters, climate change, and pollution is still not clear.

The Role of INGOs in Utilizing Big Data for Social Good:
After reviewing the literature, it is evident that the literature rarely discusses how the humanitarian sector and its actors, particularly INGOs (International non-governmental organizations), collect, use, analyze, and derive insights and actions from Big Data. The concept of “Digital Humanitarians,” people who examine “how new uses of technology and vast quantities of digital data are transforming the way societies prepare for, respond to, cope with, and ultimately understand humanitarian disasters” (Meier, 2015, p.19), mainly focuses on social media.

So, Big Data has the potential to create meaningful change in our society beyond just the corporate world. The use of Big Data for social good can help address some of the most pressing issues facing our world today, from poverty and illness to conflict and climate change. However, for this potential to be fully realized, the non-profit sector must take an active role in utilizing Big Data to create social and economic value. INGOs, in particular, can play a critical role in this endeavor, leveraging their expertise in humanitarian aid to identify and address the most pressing social issues facing our world.

Sources :

  1. Big data ethics, Neil M. Richards, Jonathan H. King, 2014
  2. What is Big Data? A Consensual Definition and a Review of Key Research Topics, (De Mauro, A., Greco, M. and Grimaldi, M. (2016)
  3. Diebold, Francis X., A Personal Perspective on the Origin(s) and Development of ‘Big Data’: The Phenomenon, the Term, and the Discipline, 2012
  4. Wendy Arianne Günther, Mohammad H. Rezazade Mehrizi, Marleen Huysman, Frans Feldberg,
    Debating big data: A literature review on realizing value from big data,
  5. Big data means Big business, Douglas Laney, Gartner, 2013
  6. Digital Humanitarians: How Big Data Is Changing the Face of Humanitarian Response, Patrick Meier, 2015

Applications Mobile

Podcasts in 2023 – the end of an era…

Podcasting has come a long way since its inception in the early 2000s. From humble beginnings as an obscure platform for niche content creators, podcasting has grown into a thriving industry, with millions of listeners tuning in each week to listen to their favorite shows. Despite the recent growth of streaming services like Spotify and Apple Music, podcasting is far from dead. In fact, the podcast industry is thriving, with the Interactive Advertising Bureau (IAB) reporting that the industry grew by 23% in 2019, reaching total ad revenues of $708 million.

As the podcast industry continues to grow, we can expect to see some interesting trends emerge in the coming years. One trend that is already becoming apparent is the move toward less polished and produced content. People are looking for a friendly conversation to listen to, rather than being taught, and this is reflected in the growing popularity of podcasts that have a more conversational and off-the-cuff style. Additionally, there has been an emergence of “micro-podcasts”—shorter episodes between 5-15 minutes long—which appeal to busy people who don’t have time to listen to longer episodes.

For now, the Top 5 most listened to podcasts in France in 2022 is a mix of news, host influencers and humour as listed below:

1. L’Heure du Monde
2. Le Billet de Paul Mirabel
3. Montreux Comedy Club
4. Canapé Six Places, Lena Situation’s podcast
5. News of the day by Hugo Décripte


Another trend we’re likely to see in the coming year is the rise of automated podcast editing. This technology will make it easier than ever for podcasters to produce high-quality shows, even if they don’t have a lot of technical know-how. Additionally, we can expect to see the growth of multilingual podcasts, as podcasting becomes more popular around the world and there is increased demand for shows in languages other than English. With advances in AI speech cloning, it will become easier for podcasters to repurpose their current episodes in other languages, making it easier for them to reach a global audience.

With the rise of smart speakers like Amazon Alexa, Apple HomePod, and Google Home, voice search technology is becoming increasingly important. Brands need to optimize their audio content so that voice search engines can discover it. As podcasting continues to grow in popularity, there will be a growing demand for unique and engaging content, with people tuning in to podcasts that cater to their specific interests, whether politics, cooking, gardening, or history.

Using advertising and sponsorship will also continue to grow as brands look for new ways to reach engaged audiences. Finally, we can expect to see an increase in interactive podcasts that allow listeners to take part directly in the show. The rise of data-driven content is also likely to be a trend in the coming years, as more podcasters seek to use data to inform and improve their shows.

Podcasts Key Statistics of 2023

In conclusion, the future of podcasting looks bright, and the industry is only going to continue to grow. With the increasing availability of high-quality content, the emergence of new platforms and services specifically designed for podcasting, and the growing number of listeners tuning in each week, podcasting is a viable option for aspiring content creators. Whether you’re looking to start a new hobby or build a business, now is the perfect time to start a podcast.






A.I Human

The human bug by Sébastien Bohler : utopia or miracle answer?

Sébastien Bohler was born on 15 November 1970 in Strasbourg (Bas-Rhin). After graduating from the Ecole Polytechnique, he obtained a DEA in molecular pharmacology and defended a thesis in molecular neurology. In 2002, he collaborated in the creation of the journal Cerveau & Psycho and became its editor-in-chief. He is a French journalist, columnist, speaker and writer.

“Why, when we are equipped with extremely precise tools that clearly inform us of the turn events will take in a few decades, do we remain impassive? Why, in the face of catastrophe, do we continue to act as we have in the past? What is it about us that is so dysfunctional?”

Tired of this question, Sébastien Bohler decided to study it through the prism of the brain. He presents his findings in a book entitled The Human Bug. For his book “The Human Bug“, Sébastien Bohler was awarded the Grand Prix 2020 for the book on the brain by the French Society of Neurology.


What is “the human bug” about ?

Our brain, our enemy

The thesis he develops is summarised at the end of the introduction: “What I discovered chilled me. This brain […] is in reality an organ of largely faulty behaviour, bent on destruction and domination, pursuing only its own interest and unable to see beyond a few decades. We are caught up in a headlong rush of overconsumption, overproduction, overexploitation, overeating, over indebtedness and overheating, because part of our brain is automatically pushing us in this direction, and we have no means of stopping it.”

The human bug depicts a journey into the inner working of our rather primitive brain and how it is causing the collapse of the environment and our societies. Indeed, despite warnings from climate experts and international bodies, humanity continues to emit greenhouse gases at levels that are incompatible with the sustainable life of future generations. The collapse of biodiversity has not been halted in any way, and it is as if humanity is digging its own grave, unable to respond adequately to the enormity of the global threats to its future. Economic growth remains the number one rule, even though we now know that we are exploiting the Earth’s resources far beyond what it can produce.

Why is this so?

Therefore, the concept of the Human Bug is an analysis of a flaw in the brain of Homo sapiens, which leads him to persevere in suicidal behaviour despite being aware of the consequences. Our brain has a cortex capable of intelligence, but deeper, ancestral areas that dictate most of our desires and motivations. These desires and motivations, largely driven by the striatum, drive us again and again to consume, to produce absurd amounts of industrial food, to surf the Internet at high speed for no real purpose, to chase luxury items for social status, or to surround ourselves with gadgets designed to relieve us of more and more of our efforts, thereby exposing us to the harmful effects of a sedentary lifestyle on our health. In a nutshell, our unconscious is “dominated by deeper, archaic processes that we do not control”.

One way out

Yet, how can we escape the grip of the striatum and the pleasure molecule it gives us in exchange for these absurd behaviours? By developing other paths of gratification involving consciousness, altruism and knowledge. These paths are not favoured by what we have become : a homo numericus as well as the dominant materialistic economy and by the rise of the new technologies such as deepfake, AI, metaverse, etc. On the contrary, those are powerful stimulants to our brains and make our dopaminergic neurons even more happier. This needs to be taken into account for the years to come. Our ways of thinking and consuming need to change. The human bug helps a lot to understand humanity’s often contradictory, absurd and self-destructive behavior, and gives some clues to scape our current social dylemas.

Hence, one solution is offered at the end of the book. The only way out now is to bring our level of consciousness to a level comparable with our level of intelligence will undoubtedly be a major challenge for the future of our species. We need to muscle the cortex and condition the striatum to produce dopamine in a different way. Taking pleasure in being aware of what you eat and the positive impact of being vegetarian. Taking pleasure in personal development, in sport not experienced as a competition, in contemplative activities. Taking pleasure in sharing knowledges, in enriching exchanges, where dialogue is not a pretext for measuring oneself against others. To take pleasure in the acquisition of knowledge and in the gift of self. And to push all this to the point of making it a compass to the political level and a pillar of children’s education. Leading Sebastien Bohler to tell us that we need to evolve into a society of conscience.

My opinion

Thus, the human bug answers the question of why. Why is it that while there is collective awareness, activist action, more and more climate walks…nothing is changing, or rather everything continues to increase (annual fossil fuel consumption, global meat consumption, global carbon emissions, etc.).

In short: an interesting book, quite accessible for someone who doesn’t know anything about it and who is looking for something simple but thorough. The author’s tone is sometimes quite relaxed, accessible to the non-specialist, peppered with humorous notes and supported by an extensive bibliography. It’s not an essential reading, but very useful to understand the real issues of the current environmental crisis and to learn more about our brain, its 5 motivations and the striatriums.  It also helps a lot to understand humanity’s often contradictory, absurd and self-destructive behavior, and gives some clues to scape our current social dilemmas. Yet, I have a few critics, mostly on the substance of the subject. The book is a hard-hitting piece of writing, which ends up being so negative that it’s counterproductive. It’s also quite simplistic and utopian. Of course, there is some truth in it, a lot of veracity, but personally I was drowned by the flood of negative information. 

Source :

The human bug, Sebastien Bohlen, 2018 (french edition, Robert Laffont) 

Business China eCommerce Marketing

Social commerce is the future of e-commerce

The economic and social fallout of the latest lockdowns and china’s “zero covid” policy will weigh down the outlook for China’s e-commerce industry through 2023, according to GlobalData. Despite this, China is still ahead of the curve in new consumer trends as it has been for almost a decade now.

China is the world’s largest e-commerce market, far ahead of the United States, and is set to develop new e-commerce trends and platforms as explained in an article by Stéphanie Decollas.

As nowhere is e-commerce more imaginative or widely adopted than in China from live streaming, digital wallets, short form videos to social commerce and m-commerce (mobile-commerce). All of those being AI inventive, digital first, social and gamified. Among those new trends one stands out for its ability to challenge the e-commerce model itself : social commerce.
A trend whose growth was accelerated by a pandemic, supply chain problems and a cost of living crisis.

Phenomena which have enabled high rates of mobile internet penetration, accelerated the need for digitalisation of businesses and reshaped the way that  consumers consume products and services across the world. In the face of this phenomenon worldwide brands have been struggling to adapt.

One of the major changes of habit is the time spent on social media. In 2021, online users spent an average of 90 minutes on social media. Fast-forward to 2022, and the daily amount of time we spend on social platforms per day has grown to 147 minutes. Hence, the growth of popularity of social commerce during and post covid-19. Even though, social commerce is not a new concept its commerce model has now shifted to answer to a real need. Indeed, businesses had to find a way to target people and to adapt to the new demand from consumers during lockdowns.

What is social commerce?

Social commerce refers to promoting and selling products and services through social and networking sites like Facebook, Instagram, Pinterest, Weibo or Pinduoduo in China.

Sources :