Trustworthy opinion leaders, who never get into scandals, never complain, have no limitations and are always up for the job. This is the promesse carried by the new generation of virtual influencers in China.
But who are those virtual influencers, loved by brands and threatening to overtake KOLs completely ? Discover 5 facts you might not know about this new wave of opinion leaders through my video, which you can watch here.
- Jing Daily : Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi, 2021
- That’s Mag : Meet Ayayi: China’s First ‘Meta-human’ Virtual Influencer, 2021
- Dague Consulting : The many faces of virtual influencers in China: Vocaloids, KOLs, KOCs, idols and brand ambassadors, 2021