Business Digital Business Marketing

Booklet: Le Modèle Startup – Eric Ries

Eric Ries, the author of Lean Startup, has just introduced the “sequel” to this popular business model called the Startup Model.

This book shifts the focus away from nascent startups vying for prestige within their respective industries. Instead, Eric Ries targets large companies, such as GE (General Electrics), and even government agencies looking to revolutionise their practices and strengthen their innovation capabilities.

What is the secret to the perpetual innovation and entrepreneurship of companies like Amazon, Facebook, Dropbox and AirBnb?

Eric’s mission is to demonstrate the transfer of entrepreneurship from small start-ups to large multi-site companies. Essentially, it’s like implementing Lean Startup principles on a larger scale.

Eric Ries is recognized as one of the brightest young entrepreneurs in technology, the co-founder of several successful companies, and the author of several books.

Clearly written, indexed, well-translated, and rooted in practice. The authors describe the changes that have taken place in several large and small structures and provide information that is not always meant to be disseminated outside the company. These examples will appeal to those who are aware of the “turf wars” between departments. They will help them understand the depth of the proposed changes and what is at stake.

This combination of theory and practice is clearly the strength of Eric Ries’ book. Various examples are all ways of putting his theory and key concepts into perspective. Although they must be constructed by each company itself, the specific management tools he proposes allow bringing the world of start-ups into processes, organizational charts and mindsets. This part will no doubt be highly appreciated by change advocates.

My opinion :

The book is set in the context of America fearing losing its technological edge. Along with espionage and connections between startups and intelligence agencies, it offers a business answer to this leadership quest.

As for the content, the author provides us with real insight and impressive results. His approach to saving “Obamacare” extends beyond tech companies facing fierce competition.

But is it relevant in and of itself? For example, what will happen to the VMS of new types of nuclear reactors? Behind the paradigm shift, Eric Ries represents the paradox. Doing business means taking as little risk as possible. Beyond retreating to ourselves, one might wonder whether spending so much energy to reduce production doesn’t ultimately limit the proposed model to elaborate methods of cost cutting.

By Léa Durand

Student at @mbadmb with @hubinstitute
| Double degree EU-Asia Digital Marketing & Business @efap_ @ESSCA_Ecole
#MBADMB #TransfoNum

Leave a Reply

Your email address will not be published. Required fields are marked *