Premier exportateur et seconde puissance économique de la planète, la Chine est devenue par elle même un acteur incontournable de la scène...
La Chine à l’heure de l’économie collaborative
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6 Things to know about digital in China
This is not a secret for anyone anymore, China is bringing a new breath to web and digital. But Chinese market has its own specialties and its own...
Messaging Revolution: The Race for online Acquisition
What are these private platforms? Why are they so popular? And what are the main opportunities for brands? Private Platforms...
Music Experience in China: Tencent, unstoppable leader
You are a music lover, a melomaniac? So am I and here is my experience with music in China. You will quickly notice you have to change your Western...
Happy Chinese New Year 2017! – 新年快乐
Chinese New Year 2017, also called Spring Festival, has began and festivities are happening now! We all know that China is a country full of...
Alibaba, la nouvelle vitrine mondiale qui fait trembler Amazon
Alibaba, Tmall, Taobao... En Europe, ces quelques grands noms du e-commerce chinois ne nous sont pas encore très familiers. Mais cela ne saurais...