by Geraldine Petiet | Apr 24, 2017 | China, Marketing, Mobile
Wechat became the most powerful app to leverage for brands developing a marketing strategy in China. The messaging platform is counting an incredible number of users (846 millions) and is integrating more and more advertising solutions. It is essential for...
by Geraldine Petiet | Mar 22, 2017 | Life in China, Lifestyle, Shanghai restaurants
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=””...
by Geraldine Petiet | Feb 27, 2017 | A.I, Chatbots, Digital Business
Over the past few year AI technologies have been democratized. This phenomenon coupled with the use of messaging apps has created Chabots. This advancement represents a great opportunity for brands. It is a new way for them to reach customers and improve their...
by Geraldine Petiet | Feb 5, 2017 | Apps, Digital Business, Marketing, Mobile
What are these private platforms? Why are they so popular? And what are the main opportunities for brands? Private Platforms and Users Private platforms are mobile applications that give to user the total control of what they want to share and to...
by Geraldine Petiet | Dec 14, 2016 | Apps, BAT, GAFABAT
Forget Facebook, Whatsapp or even Skype, you can have all their functionalities and far more by using Wechat. If you never heard of Wechat, it is a Chinese smartphone application release in 2011 by the Chinese tech group Tencent. At first, the platform was a...
