by Lauranne Poncin | Sep 28, 2017 | China, Marketing, Success in China
China Chat is the meeting point for all WeChat and China Online Social Marketing curious. During two days, experts and top industry speakers shared their inputs and best practices of the year. Organized by ChinaChannel and Walk the Chat, it gathers more than 500...
by Lauranne Poncin | Feb 21, 2017 | Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile
Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet...
by Lauranne Poncin | Jan 29, 2017 | China, Digital Business, Life in China, Lifestyle, Marketing, MBADMB, Mobile
Chinese New Year 2017, also called Spring Festival, has began and festivities are happening now! We all know that China is a country full of innovation and progress, but despite globalization and fast changing, Chinese New Year remains a holiday full of traditions....
