The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
Entre IA et relation client : comment les hôtels chinois redéfinissent l’expérience
Dans le cadre de mon exploration des stratégies digitales dans l’industrie hôtelière, j’ai eu l’opportunité d’échanger avec Rachel, chercheuse...
ART021 Shanghai Contemporary Art Fair
Exploring the Future of Art at ART021 2025 ART021 Shanghai Contemporary Art Fair A look at what's coming in the world of art at ART021 2025What I...
Generative AI: The End of Creativity or the Dawn of a New Era?
Exploring the Future of Creativity Generative AI: The end of creativity or the dawn of a new era? Uncover the profound implications of generative AI...
Critical Analysis – This is Marketing Book Review Seth Godin
This is Marketing” Book Review Seth Godin: A Human Compass for Useful and Authentic Marketing This is Marketing Book Review Seth Godin begins by...
Hyper-personnalisation en hôtellerie
Summary: In a context of increased competition and ever-growing traveler expectations, the hotel industry can no longer rely on standardized...
Building with AI #5 : AI in Education: A Tool for Personalization or a Risk for Critical Thinking?
In his article AI in Education: Rationale, Principles, and Instructional Implications, researcher Eyvind Elstad explores the growing role of...
Special Edition #4 – When Digital Takes the Wheel: Inside the Shanghai Grand Prix
As part of my Building with AI blog series, I explore how artificial intelligence is reshaping the way we create, collaborate, and build businesses....
How Multinational Brands Can Win with Culture-Driven Digital Marketing
In an increasingly interconnected digital world, where brands aim to reach consumers across continents, the ability to adapt culturally has become...
Digital Transformation in School Communication: Lingli’s Insights
In an ever-evolving educational landscape, digitalization is reshaping how schools communicate, operate, and connect with their communities. At the...