by Nina Chaix | Apr 23, 2025 | Marketing
In an ever-evolving educational landscape, digitalization is reshaping how schools communicate, operate, and connect with their communities. At the heart of this transformation is Lingli, External Communication & Marketing Officer at the Lycée Français de Shanghai...
by Nina Chaix | Mar 19, 2025 | Marketing
Customer experience has undergone a profound transformation with digitalization. Today, the omnipresence of digital technology is reshaping interactions between brands and consumers. However, this transformation does not unfold in the same way across all countries....
by Nina Chaix | Feb 12, 2025 | Marketing
Social networks have become essential pillars of daily life in both China and France. They are no longer limited to simple communication tools but serve as gateways to information, entertainment, and commerce. However, the most popular platforms in these two countries...
by Nina Chaix | Jan 8, 2025 | Marketing
Facial recognition has become a central pillar of China’s digital transformation. Integrated into numerous aspects of daily life, it is seen as both a major innovation and a source of controversy. While technological advances allow for impressive automation of...
by Nina Chaix | Dec 4, 2024 | Marketing
Digital marketing, a powerful yet controversial tool Digital marketing is now omnipresent in our daily lives, influencing our purchasing decisions through various digital channels. The article “Digital Marketing on Customers’ Purchase Decisions” highlights...
