B2B Negotiation • Cross-cultural Communication • Digital Go-to-Market A cross-border B2B negotiation can feel aligned in the meeting, yet fail...
How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...
Influencer Marketing Works — Until It Doesn’t: The Trust, Fraud, and Regulation Wake-Up Call Influencer marketing has undeniably transformed brand...
As a digital marketing student in Shanghai, I’m fascinated by the huge potential of China’s e-commerce market. With over a billion people and one of the fastest-growing digital economies, China offers amazing opportunities for brands looking to grow.
Today, I'm excited to present a book review of one of the most widely read business books in the world: Shoe Dog by Phil Knight. As this book is an...