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Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies

Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies

by Inès NAJIBE | Jan 5, 2026 | 0 Comments

How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...

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Influencer Marketing Works

Influencer Marketing Works

by Matthias Da Cunha | Dec 27, 2025 | 0 Comments

Influencer Marketing Works — Until It Doesn’t: The Trust, Fraud, and Regulation Wake-Up Call Influencer marketing has undeniably transformed brand...

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2025 | Virtual Beauty Try-Ons: Revolution or Illusion for the Cosmetics Industry?

2025 | Virtual Beauty Try-Ons: Revolution or Illusion for the Cosmetics Industry?

by Lucie Rocher | Dec 4, 2025 | 0 Comments

What is Virtual Beauty Try-Ons ? Virtual try-ons are becoming a global standard in beauty marketing, offering instant experimentation and high...

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Breakneck China’s Quest to Engineer the Future book review – Understanding China’s Digital Rise

Breakneck China’s Quest to Engineer the Future book review – Understanding China’s Digital Rise

by Matthias Da Cunha | Nov 22, 2025 | 0 Comments

Breakneck: China’s Quest to Engineer the Future – Book Review & Critical Analysis China’s technological ascent has become one of the defining...

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Methodology Note on the use of AI – Rebound article

Methodology Note on the use of AI – Rebound article

by Erwan Guillemain | Mar 23, 2025 | 0 Comments

This methodology note outlines how I used AI to research, structure, and write my rebound article on Pinduoduo’s rise in China.

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Did Pinduoduo become an actual threat to China’s biggest e-commerce players ? Update on the Chinese platform

Did Pinduoduo become an actual threat to China’s biggest e-commerce players ? Update on the Chinese platform

by Erwan Guillemain | Mar 22, 2025 | 0 Comments

In a previous article, I explored Temu, the international e-commerce platform launched by PDD Holdings, the same parent company behind Pinduoduo. Both platforms are part of the PDD Holdings family, with Temu focusing on the global market and Pinduoduo operating on the Chinese e-commerce scene.

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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