China

>China
21 02, 2017

Chinese Millennials on their mobile

By |February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]

17 02, 2017

WECHAT : L’ARRIVÉE DES MINI-PROGRAMMES

By |February 17th, 2017|Categories: Apps, China, GAFABAT, Life in China, Mobile|0 Comments

WECHAT : L’ARRIVÉE DES MINI-PROGRAMMES En septembre 2016, Tencent annonçait l’arrivée des mini-programmes (ou mini-Apps) sur l’application Wechat. Une fonctionnalité qui permet aux utilisateurs d’accéder à des applications intégrées qui ne nécessitent aucun téléchargement ni installation. Pour Lu Zhenwang, PDG de Wanqing Consultancy : « le lancement de ces mini-Apps pourra résoudre certains des problèmes causés par [...]

17 02, 2017

Focus sur Frank Wang, fondateur de DJI Company

By |February 17th, 2017|Categories: China, Digital Business, Hardware, Marketing, MBADMB, Start-up, Success in China|Tags: , , , , , , , |0 Comments

Suite à mon dernier article porté sur l’univers autour des drones, j’ai choisi de faire le suivant toujours autour de ce domaine pour vous parler de Frank Wang et de l’entreprise DJI, un géant de la technologie en devenir. C’est une belle histoire de réussite d’un jeune entrepreneur d’aujourd’hui, assez proche des codes des grandes [...]

12 02, 2017

The rise of the Bitcoin and his situation in China

By |February 12th, 2017|Categories: Bitcoin, Blockchain, China, Cryptocurrency|0 Comments

Bitcoin is a revolutionary technology that facilitate a new way to do payments over the internet. Think of it as an open accounting system where thousands of computers in the world work together to track the ownership of the digital tokens. When you send to someone a bitcoin the transaction is broadcasted to the entire [...]

10 02, 2017

The virtual Hongbao war in China

By |February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, the big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) meaning ''red envelopes'' containing lucky money to family and friends, but due [...]

9 02, 2017

Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

By |February 9th, 2017|Categories: China, Digital Business, eCommerce, Outils 2.0, platforms, Retail|Tags: , , , , , , , , , , , , , , , , , , , , , , |Comments Off on Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the mobile equipment will boom in rural China in [...]

8 02, 2017

La Chine à l’heure de l’économie collaborative

By |February 8th, 2017|Categories: Apps, China, Crowdsourcing, eCommerce, Economie collaborative, Mobile, platforms, Start-up, Uberisation|Tags: , , , , , , , , , , , , , |0 Comments

Premier exportateur et seconde puissance économique de la planète, la Chine est devenue par elle même un acteur incontournable de la scène économique mondiale ! L'Empire du milieu fait désormais la course en tête dans le domaine de l'innovation et des nouvelles technologies. Impossible donc d'ignorer ce marché stratégique et porteur qui pourrait [...]

7 02, 2017

6 Things to know about digital in China

By |February 7th, 2017|Categories: China, Marketing, Mobile|Tags: , , , , , , |Comments Off on 6 Things to know about digital in China

This is not a secret for anyone anymore, China is bringing a new breath to web and digital. But Chinese market has its own specialties and its own way to work. From a westerner point of view, first steps in China may be a bit destabilizing. But learn everything again, start from almost zero and [...]

4 02, 2017

Disneyland Shanghaï : Un parc à la pointe de la technologie

By |February 4th, 2017|Categories: China, Life in China, Lifestyle, Shanghai|2 Comments

La ville de Shanghaï est de plus en plus présentée comme la ville du XXIe siècle, la capitale économique de Chine, une ville à la pointe du digital, le New-York du XXIe siècle et une ville en avance sur les sujets digitaux. Au-delà de ces aspects business, Shanghaï profite également de son exposition actuelle pour [...]

31 01, 2017

Music Experience in China: Tencent, unstoppable leader

By |January 31st, 2017|Categories: Apps, BAT, China, Digital Business, eCommerce, GAFABAT, Les tuto tech, Life in China, Lifestyle, Mobile, Music, platforms, Shanghai, Webdesign & UX|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

You are a music lover, a melomaniac? So am I and here is my experience with music in China. You will quickly notice you have to change your Western habits and download other apps to stream music. Indeed, unless you connect via a VPN, YouTube isn’t available and no neither are Deezer, SoundCloud, Dailymotion, Pandora. Though, TIDAL [...]