29 09, 2017

WeChat: an essential overview of Mini Programs

By |September 29th, 2017|Categories: China, Digital Business, Marketing, Mobile|Tags: , |0 Comments

WeChat is a platform which generates a lot of trafic and engagement from its users. Today, it has more than 938 million users, and half of them would be spending more than 90 minutes a day on the app. In this environment, Tencent created the mini programs. You have probably heard of them, since the firm communicated a lot since [...]

28 09, 2017

Highlights from China Chat Conference 2017

By |September 28th, 2017|Categories: China, Marketing, Success in China|Tags: |Comments Off on Highlights from China Chat Conference 2017

China Chat is the meeting point for all WeChat and China Online Social Marketing curious. During two days, experts and top industry speakers shared their inputs and best practices of the year. Organized by ChinaChannel and Walk the Chat, it gathers more than 500 experts, eager to learn, meet and share. Being immersed in the Chinese [...]

26 09, 2017

A Step into Mоbіlе Gaming Induѕtrу іn Chіnа

By |September 26th, 2017|Categories: Apps, China, Digital Business, GAFABAT, Gaming, Mobile, Success in China|Tags: , , , , , |1 Comment

A man tried a game called Honor of Kings Shanghai, mid-September, as we walk down the street, a Vape Bar attracts our attention. This unique concept bar, owned by a group of young rich Chinese, astonished my fellows and me. Inside we found a clan of chillers playing on their phones, 5 of them sitting [...]

16 08, 2017

CES Asia 2017 Report [Guest Post]

By |August 16th, 2017|Categories: China, Digital Business, Events, FrenchTech, General, Shanghai, Tech News|Tags: , , , , , , , , , , , , |0 Comments

--------------------------------------------- Occasionally in this blog, we welcome guest bloggers on topics related to our focus: digital technologies, digital marketing & business in the China context. --------------------------------------------- As the CES Asia 2017 was held on June 7-9 in Shanghai, I am pleased to share the report prepared by Audrey, Laura, Marianne, Antoine, David, Kevin & Marc-Olivier, [...]

2 05, 2017

Focus sur Jack Ma, fondateur célèbre d’Alibaba

By |May 2nd, 2017|Categories: China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Retail, Start-up, Success in China, Uncategorized|0 Comments

C’est un des rares entrepreneurs chinois, ayant su se créer une réputation aux yeux du grand public à l’international. Il personnifie à lui seul l’écosystème économique du digital chinois. Il est à la fois le meilleur représentant corporate et l’homme le plus riche de Chine. Essayons à travers cet article de mieux connaître ce parcours [...]

2 05, 2017

Focus sur Ma Huateng, fondateur de Tencent

By |May 2nd, 2017|Categories: BAT, China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Retail, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

C'est le premier d'une mini-série de 3 articles sur les grandes réussites des fondateurs du BAT, Baidu Alibaba & Tencent, au sein d'une série d'articles plus large traitant des parcours de réussites en Chine. Cet article est consacré à un personnage éminemment important en Chine, Ma Huateng, le fondateur de Tencent. Les débuts [...]

2 05, 2017

Focus sur Robin Li, fondateur du groupe Baidu

By |May 2nd, 2017|Categories: China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Start-up, Success in China|Tags: , , , , , , , , , , , , |0 Comments

Robin Li est son nom anglicisé, son nom chinois est Li Yanhong (évidemment bien plus difficile à pronnoncer). Il a le plus sérieusement du monde été élu le CEO le plus beau de tous les temps par un magazine chinois le « Tianfu Morning ». Née en 1968 dans la province de Shanxi en Chine, il poursuit [...]

24 04, 2017

3 foreign brands that are mastering Wechat marketing

By |April 24th, 2017|Categories: China, Marketing, Mobile|Tags: , , , |0 Comments

Wechat became the most powerful app to leverage for brands developing a marketing strategy in China. The messaging platform is counting an incredible number of users (846 millions) and is integrating more and more advertising solutions.   It is essential for foreign brands to develop an efficient Wechat strategy to reach Chinese consumers. In this [...]

18 04, 2017

[INFOGRAPHIC] Study in Shanghai: how to learn Chinese

By |April 18th, 2017|Categories: Apps, China, Life in China, MBADMB, Shanghai|Tags: , , , , , , |0 Comments

You just landed and realise that speaking Chinese is a real tool to live here in Shanghai? You are eager to speak Chinese? Here is my favorites apps to learn Chinese on daily basis.   Here are my hints to learn Chinese on a daily basis. Don't hesitate to share your favorites apps or comment below.

17 04, 2017

Focus sur Pan Zhengmin, fondateur de AAC Technologies

By |April 17th, 2017|Categories: China, Hardware, Marketing, MBADMB, Mobile, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

Pour rester dans la thématique développée dans le troisième article sur les réussites chinoises chez les « suppliers » pour les grandes compagnies technologiques de Smartphones, j’ai choisi de vous parler dans cet article de Pan Zhengmin, fondateur d’ACC Technologies. Cette personnalité venue de famille modeste est aujourd’hui la 32eme plus grande fortune de Chine avec 6,7 [...]