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27 03, 2017

Focus sur Lei Jun, fondateur de Xiaomi Corp

By |March 27th, 2017|Categories: Apps, BAT, China, GAFABAT, Hardware, Les tuto tech, Marketing, MBADMB, Mobile, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

Deuxième article de cette nouvelle série ayant pour focus les success story chinoise, nous allons tenter d’en savoir plus sur Lei Jun, le fondateur d’une compagnie disruptive dans le marché des Smartphones premium mais pas que ! L’histoire de Lei Jun, fondateur de Xiaomi Corp Il est né à Xiantao, dans la province [...]

22 03, 2017

We tried Starbucks innovative social gifting through WeChat

By |March 22nd, 2017|Categories: Apps, BAT, China, Digital Business, Mobile|Tags: , , , , , , , |0 Comments

A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks. Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four different apps; Uber, WhatsApp, Apple Pay and Starbucks Apps, [...]

21 03, 2017

Qwant, le moteur de recherche français qui respecte votre vie privée

By |March 21st, 2017|Categories: China, FrenchTech, GAFABAT, Life in China, MBADMB, Outils 2.0, platforms, Tech News|0 Comments

Qwant est un moteur de recherche créé en 2013 avec comme valeur principale de ne pas revendre les données de ses utilisateurs et de protéger leurs données. En effet, de nombreux utilisateurs s’inquiètent de la « data privacy » et de ce que Google fait de leurs données. L’entreprise américaine ne s’est jamais cachée de vendre les [...]

20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By |March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]

12 03, 2017

LE PROFIL DU TOURISTE CHINOIS ET COMMENT LE CAPTER

By |March 12th, 2017|Categories: China, platforms, Travelling|0 Comments

LE PROFIL DU TOURISTE CHINOIS ET COMMENT LE CAPTER Les touristes Chinois sont une cible primordiale que le monde entier s’arrache. Des touristes de plus en plus ciblés par les organisations touristiques et les compagnies de voyages. Car oui, les touristes chinois représentent 121 millions de visiteurs par an dans le monde. Je vous propose [...]

10 03, 2017

Victoria’s Secret first lingerie store in China

By |March 10th, 2017|Categories: China, Events, Fashion, Life in China, Shanghai|0 Comments

These angels, well known to all and envied, came to bring a piece of paradise to China, and they begin with Shanghai. Indeed, last week the first flagship store of lingerie Victoria's Secret opened its doors on Huaihai Road with a modest shop of nearly 2,500 square meters (previously a Louis Vuitton store) in the Lippo [...]

7 03, 2017

How to get tech & digital news about China ?

By |March 7th, 2017|Categories: China, Life in China, News, Tech News|0 Comments

In order to understand the rapid change of China and catch up with what’s going on, you have several tricks and readings you should get used to! In fact, newspapers and pure players have increased a lot in the PRC as the country experienced a huge growth in the past 30 years. Chinese and foreigners [...]

1 03, 2017

A glimpse of China in 2020

By |March 1st, 2017|Categories: China|Tags: , , , , , , |0 Comments

China is growing fast and thinking about the country in 2020 doesn’t seem like a long time travel. However, only 3 years in the Chinese digital environment is a very long period where technologies and innovations can emerge, rise and die. Since few years, China initiated a digital transition in order to put the country [...]

25 02, 2017

Top 10 of the most weird things in China

By |February 25th, 2017|Categories: China, Life in China, Lifestyle, MBADMB, Shanghai, Success in China|Tags: , , , , , , , , , , , , , , |0 Comments

When we arrive in Shanghai, it’s amazing ! We walk around one of the largest megalopolises in the world with no less than 24 million inhabitants. We discover a big city with buildings, each bigger than the others, and big arteries, all of that delicately combine with the historical area. And yet ... even if [...]

21 02, 2017

Chinese Millennials on their mobile

By |February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]