The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
Digital marketing strategy book review – Digital Marketing Strategy by Simon Kingsnorth
Introduction to Digital Marketing StrategyDigital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to...
ai China’s AI Hosts The AI Revolution in China’s Digital Marketing is happening right now : discover the 24/7 Live Commerce and the Rise of...
Book Review: How WeChat, Alipay, and Pinduoduo Master the Psychology of Engagement
Digital marketing and the Hooked model in China Studying digital marketing in China provides a real-life laboratory to understand the Hooked model...
How “DigiMarCon” North Asia 2025 in Shanghai Highlighted the Future of Digital Marketing
This past summer, Shanghai once again became the epicenter of digital marketing innovation in Asia with DigiMarCon North Asia 2025, the premier...
Aesthetic Clinic Marketing in the Digital Age: From Meta to AI — Book Review for 2026 Digital Marketers in Beauty and Cosmetology
In 2026, aesthetic clinic marketing sits at the crossroads of medical expertise, digital visibility, and AI‑driven personalization. Aesthetic...
Artificial Intelligence in Entertainment: Creativity or Cultural Risk?
Artificial Intelligence in Entertainment: Creative Augmentation or Cultural Erosion?Artificial intelligence (AI) is reshaping the entertainment...
Book review: Building a Second Brain – Moving from passive consumption to digital authority
The digital landscape is currently defined by an overwhelming flow of data, making traditional information management methods obsolete. We are...
Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies
How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...
Book Review – Think Human: The Customer Experience Revolution in the Digital Age
Think Human book review – Olivier Duha’s guide to human‑first, tech‑powered customer experience in the digital age, with key lessons for future CX...