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Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies

Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies

by Inès NAJIBE | Jan 5, 2026 | 0 Comments

How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...

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Checkered Flag Carnival 2025 : Where Formula 1 Meets the Heart of Shanghai

Checkered Flag Carnival 2025 : Where Formula 1 Meets the Heart of Shanghai

by Thibault Brown | Apr 22, 2025 | 0 Comments

In recent years, China became a key player in the motorsports scene. With its young, digitally connected population and growing appetite for...

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Building Trust in Chinese E-commerce: Key Insights

Building Trust in Chinese E-commerce: Key Insights

by flora.bonjean | Apr 8, 2024 | 0 Comments

Let's talk about trust in Chinese E-commerce. In the realm of digital commerce, trust is not just a value; it is the cornerstone of consumer...

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Demystifying the Digital Revolution: A Beginner’s Guide to “Blockchain Technologies, Applications and Cryptocurrencies”

Demystifying the Digital Revolution: A Beginner’s Guide to “Blockchain Technologies, Applications and Cryptocurrencies”

by raphael.begaud@mbadmb.com | Mar 28, 2024 | 0 Comments

IntroductionThe emergence of cryptocurrencies and blockchain technology in the always changing digital landscape has created a wave of interest and...

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Online Consumer Behavior in Fitness Industry between China and France

Online Consumer Behavior in Fitness Industry between China and France

by raphael.begaud@mbadmb.com | Dec 29, 2023 | 0 Comments

Navigating the Cultural Divide: A Comprehensive Analysis of Online Consumer Behavior in the Health and Fitness Supplement Industry Between China and...

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The ” 520 & 521 ” Days : the e-Valentine’s Day in China.

The ” 520 & 521 ” Days : the e-Valentine’s Day in China.

by Flora Ribeiro | Nov 9, 2022 | 0 Comments

The 520 & 521 Days are important days in China but what do they represent ?   Well, they simply represent love.  Indeed, May 20th and 21st,...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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