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TikTok, the social network leader

TikTok, more than a social network?

by Adrien Barbé | May 17, 2021 | 0 Comments

    TikTok to expand new business branches   TikTok, a LinkedIn competitor? The network that everyone talks about, is getting a new...

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Although WeChat is tremendously used in China, it is not very well known in Europe. This article will provide you basic knowledge on WeChat.

WeChat : An introduction for Western Players

by Tom Cannet | Apr 23, 2021 | 0 Comments

Although WeChat is tremendously used in China, it is not very well known in Europe. This is the reason why I decided to talk to you about it. You...

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Austin Li doing a livestreaming

The revolution of e-commerce livestreaming in China in 2020.

by Manon Anger | Jan 10, 2021 | 2 Comments

Livestreaming is getting more and more popular recently. Creators and brands search for new ways to communicate with their community. In China,...

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Luxury e-commerce platforms in China, a new booming digital strategy

Luxury e-commerce platforms in China, a new booming digital strategy

by Céline Ngo | Dec 28, 2020 | 0 Comments

Tmall Luxury Pavilion Despite their reluctance for e-commerce a few years ago, luxury brands had to adapt to rapid digitalization. Their online...

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Alibaba made more than 74,1 billion dollars during the Single day.

Single day : what is this important festival in China?

by Manon Anger | Dec 15, 2020 | 0 Comments

If you are interested in China or even digital and business, you may have heard of the most popular and important online shopping festival in the...

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The top 10 Chinese e-marketplaces you should know in 2020

The top 10 Chinese e-marketplaces you should know in 2020

by Tom Cannet | Dec 14, 2020 | 1 Comment

  The Covid-19 pandemic turned the world upside down and trade is now oriented towards digital channels. Indeed, with worldwide e-retail sales...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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