Livestreaming is getting more and more popular recently. Creators and brands search for new ways to communicate with their community.

In China, e-commerce livestreaming increased its popularity over the last years. The pandemic situation implemented a new change in our lives and our use of social media. While it was easy for brands or creators of content to meetup in real life with their audience, the pandemic put a barrier between them.

One of the most famous platforms in China is Taobao live. The platform allows from small to large, offline to online business to livestream and easily showcase their products or services.

If you want to read more about it, check my article here !