The Covid-19 pandemic turned the world upside down and trade is now oriented towards digital channels. Indeed, with worldwide e-retail sales of 14.1%, e-commerce expands at a rapid pace. Furthermore, Statista’s forecast predicts that these numbers will hit 22% in 2023. Besides, more than 95% of all transactions are projected to be carried out through e-commerce by 2040. Consequently, retailers need to remain up-to-date with the latest e-commerce figures and industry trends.

China is the world’s largest market for e-commerce. The country has almost 80% market share of online sales and more than 1.3 billion inhabitants in 2019. Moreover, multiple local players are fighting for global expansion. The Chinese internet landscape, which counts more than 850 million users, is now the world’s most mature and advanced market. A good example is that the Chinese population has become accustomed to mostly using their smartphones to purchase online. The country’s appetite for technology pushes the e-commerce market forward, making it a leader in mobile e-commerce and payment.

But do you know the big Chinese e-commerce players?


The 10 major e-commerce platforms in China

Here is a presentation of 10 major Chinese e-marketplaces you should know for your personal knowledge and even more if you plan to launch a business in China.

  2. Pinduoduo
  3. Xiaohongshu
  4. Taobao
  5. Tmall
  6. Kaola
  7. Mia
  8. VIP shop
  9. Suning
  10. Secoo

Although many e-commerce platforms exist on the Chinese market, each one is unique and corresponds to a very particular segment. Apart from these 10 platforms, there are hundreds (or even thousands) of others just waiting to be used by international players. In this perspective, I invite you to deepen your research on the possibilities of cross-border on the platform that interests you the most. Nevertheless, I hope that this article will have helped you discover the incredible opportunities that Chinese e-marketplaces offer and that it will allow you to make strategic decisions in order to grow your business in China.

I invite you to read the fully detailed article through my LinkedIn article