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Hainan Island’s ambition to become a leading tourist destination

Hainan Island’s ambition to become a leading tourist destination

by Céline Ngo | Jan 23, 2021 | Business, China, COVID-19, Retail, Tourism

  Hainan (海南), literraly translated “south of the sea”, is a tropical island in southern China. It is mainly known for its tropical climate and its seaside resorts and often called the “Hawaii of China”. The main town of the island is...
Hainan Island’s ambition to become a leading tourist destination

Luxury e-commerce platforms in China, a new booming digital strategy

by Céline Ngo | Dec 28, 2020 | Alibaba, China, Chinese E-Commerce Plateforms, Fashion, Luxury, Marketing

Tmall Luxury Pavilion Despite their reluctance for e-commerce a few years ago, luxury brands had to adapt to rapid digitalization. Their online presence has increased. Almost all brands have their e-commerce website. They are also present on various luxury fashion...

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