After my studies at l'ESSCA and work experience in Fashion I decided to spend my last in Shanghai for the MBABMB in Digitial Business and Marketing....
How Shanghai made me launch my fashion company The Ethiquette ?
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Why Gamification Is A Necessity For Luxury Brands To “Level-Up”
Luxury brands don’t play when it comes to their marketing strategies With China now being the largest market for gaming and luxury, they need to...
Luxury and Digital in China: E-commerce Precursors
While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will...
Victoria’s Secret first lingerie store in China
These angels, well known to all and envied, came to bring a piece of paradise to China, and they begin with Shanghai. Indeed, last week the first...