Fashion Luxury

How Shanghai made me launch my fashion company The Ethiquette ?

After my studies at l’ESSCA and work experience in Fashion I decided to spend my last in Shanghai for the MBABMB in Digitial Business and Marketing. A choice that I don’t regret today.

During this seven months Shanghai experience, I discovered the new world of Asia, regarding China but also around China.

Only in China, I learnt so much about the Chinese consumption regarding fashion and the luxury industry. According to your culture and your civilization development, you don’t like the same things and you are looking for a different customer experience. This is where I understand how you need to answer to a customer need perfectly. You need to adapt.

Another bad thing is that pollution in Asia and mostly in Shanghai made me realized how bad the global warming was and that we need to act against it.

This is why I felt that I need to do something merging fashion, where I always loved and worked in, and sustainability.

So I decided to launch a new sustainable couture brand that had to respond to a need for the customer (Occidental customer because I was going back to Paris after the MBABMB).

This is why I created a new business model by susbcription for my brand named The Ethiquette.

And after my trip in India, I wanted to create a mix between craftmanships of India and Paris’ couture .

So what is the company ?

The Ethiquette is a semi-couture brand designed and made in Paris with letfovers fabrics from French couture maisons and old saris from India.

The brand is mostly evening wear and only accessible by membership subscription.

 The concept is made for socialites and fashionable women who need various outfits for going out and events.

 This subscription per year allows you to rent a certain number of looks per year according to your subscription.

In addition, you have access to our private events organized for our members and avantages threw our partnerships.

Here is the website :

And Instagram :





Surf Escape from Shanghai : Siargao in Philippines

If you have the chance to be able to go out of China during your stay or if you live in Shanghai, you will want to travel in Asia.

If you like to surf, boat days, nice restaurants, best beaches, well paradise… Go to Siargao.

You can actually go for a long weekend escape, it only takes 3,5 hours to get there from Shanghai with a little transit in Manila. But you can as well stay for a month, this is the island where you never get bored.

Still very preserved from tourists, Siargao is the authentic paradise surf sport island. It is getting more and more developped but with the will to keep the charm and the authenticity of the island. Some people compare the atmosphere as Bali 30 years ago.


So, if you plan to go there, here are our recommandations.

Regarding the parties, there is a place to be everynight where everyone goes. Fortunately, Siargao has the chance to not be surronded by too many tourists and there is always place for everybody, it is not too packed.




KERMIT – pizza, truffle risotto, pan seared tuna, happy hour from 4-7 (B1T1 cocktails, 35 peso beers)

BRAVO – Paella, pork belly tacos, tuna tataki, sangria pitcher, pomada, crispy chicken sandwich

HARANA – try their espresso bar (filibeans), coconut kinilaw, sizzling chickenjoy, shawarma bowl, tuna steak

KAWAYAN – go to their bakery and try their pastries made by their French pastry chef (must try: lemon tart &a croissant)

KALINAW – pizza, any pasta really, tuna carpaccio, and the triple chocolate cake

MIGUEL’S TACQUERIA – 100 peso tacos and burritos (must try: fish tacos!!)

BARREL – Dirt cheap roasted chicken with white sauce on crack

LUNARES – coffee and French pastries (if picking, pick Kawayan)

SHAKA – smoothie bowls

PALAKA – crepes and waffles

VIVO INN – Eggs Benedict with smoked salmon

BAKES – coffee and Kobe the American bulldog

CFC – best fried chicken in the island

WARUNG- nasi rames, laksa

PAN DE COCO (infront of church by intersection)




SURF- look for Osot Alcala. He’ll arrange the board rental and boat for you. It’s 500php an hour for instructor and board. 150 for boat (0939) 302 2899

MOTOR – best way to get around the island is if you rent a scooter or habal Habal look for Lucas for motor rental (09993639213) if you aren’t confident you can rent a trike Boboy Indigo (09052259025)

ISLAND HOPPING – a must! Spend the most time in Guyam (make it your last stop; they have rock pools in the afternoon when tide is low) book the Galatea and look for Bianca (+639209093725)

SUGBA LAGOON – SUP, diving on a board, swimming in a lagoon surrounded by mangroves and rock formations

MAGPUPUNGKO – not really my favorite, but if you have the time, visit it for the rock pools and secluded beach

WALK ON THE BEACH/ LOUNGE AROUND – start in the beach front across Buddha and walk towards the right (super quiet in the afternoon when it’s low tide) or Cloud Nine’s beach front (look for Oscar the golden retriever)

SOHOTON – This is a 3 hour boat ride but so so beautiful. Caving, cliffs and swimming with stingless jellyfish


NIGHTLIFE- Everyone just goes to one place every night

Monday : Rum Bar’s Monday Madness

Tuesday : Viento del Mar’s Art & Trivia Night

Wednesday : Bravo’s Pintxo Pote night

Thursday : Buddha’s Open Mic Night

Friday: Tattoo Jungle Disco with pre-party at Viento del Mar

Saturday : Harana’s Sabado Sunset

Sunday : Bravo’s Aftersurf Sundays



Chinese Life in China Shanghai restaurants Tourisme

2 days in Shanghai : what to do?

There is a lot a people living in Asia or visiting a friend that only stay a week end in Shanghai to discover the crazy hub of China.

The town is actually plenty of incredible and different things to do but if you want to enjoy and see the best of Shanghai for 2 days, here are some recommandations.


1st day :


During the morning, go to Jade Buddha Temple, the most beautiful Boudhhist temple of Shanghai. The temple is pretty big and very interesting to hang out in, you can also see Chinese people training for Calligraphie as well as the variety of Bouddhist sculptures.

For lunch, a MUST DO when you arrive in China, go to DIN TAI FUNG ( This Taiwainese restaurant is perfect and very tasty in order to discover a refined Chinese food. This is a chain generally located in big malls but we recommend the one in Kerry Center in order to follow our way of the day.

During the afternoon, go to People Square and Yuyuan Garden. Be careful with the garden, there is the touristic place and the real Yuyuan Garden that closes at 4:30pm where you have to pay for the entrance. Go in the garden first and hang out after in the touristic shops around it when the sun comes down and the lights bright.

At night, go for a walk on the Bund and then have a drink in Bar Rouge (, the mythic bar of Shanghai that has the best view of Pudong, the well known colorful skyscrappers line of Shanghai. After that, in the same building just one floor below, don’t miss the opportunity to enjoy a refined dinner by the chef Paul Pairet at Mrs and Ms Bund (, that offers a « late night » menu considerably cheaper on week ends (including Thursday, Friday and Saturday) since 10:30pm.


2nd day :


Try to wake up earlier because the journey is going to be packed.

In the morning, go to the French Concession, which is completely different from what you expect from Shanghai, very charming with a lot a trees and little shops and restaurants. The best is to have a round in Tlanzi Fang, plenty of artists and designers boutiques. Also have a walk near Shanghai Library.

For brunch, because it’s Sunday, end up in RAC Coffee, the best brunch of the French Concession in a little patio. You can maybe wait a bit but it is worthy.

For the aftertoon, go directly to Pudong and visit the Pearl Tower of Shanghai. After that, have a tea in one of the famous bar who has a view like Park Hyatt for instance.

Then, go further in Pudong to The Shanghai Technology Museum subway station where you have the fake market.

And last but no least, end up the week end with a typical dinner at Lost Heaven(, a Chinese restaurant with a Buddha Bar atmosphere that has delicious food. You have three of them in Shanghai but we recommend the one near Jingan Temple.

If you still have some energy, go for a last drink to Kartel, a rooftop with a cool and different view next to Lost Heaven.



digital art Lifestyle Shanghai

Contemporary Art in Shanghai : Opening of Gallery Perrotin

With the explosion of the art scene in Shanghai these last years, Perrotin Gallery had to be present in China’s city of lights. After places in Paris, New York, Hong Kong, Seoul and Tokyo, Shanghai was the next step to reach Asia better, where the love for contemporary art is growing fast. They located their outpost in the bund area which is the most developed quarter of the city where you can find all the luxury hotels and restaurants. The space, measuring 12 900 square feet, has a red brick design that makes the difference and attracts in Shanghai. After opening with the provocative art of the belgian-born Wim Delvoye, the current exhibition of the massive Japanese artist Takaski Murakami followed. This image has an empty alt attribute; its file name is afso-perrotin-shanghai-01-facade.jpg