by Annick-Ange Logmo | May 31, 2019 | Marketing
More people are now buying from Pinduoduo than from JD. The platform which initially started as a marketplace for discounted goods is turning towards branded products. Pinduoduo wants to cater to lower-tier city consumers and rural areas, which represent a massive...
by Annick-Ange Logmo | Mar 22, 2019 | Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat
Luxury brands don’t play when it comes to their marketing strategies With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their...
by Annick-Ange Logmo | Jan 21, 2019 | Business, China, Strategy, Success in China
China’s influence on Hollywood has been significantly increasing over the years, as well on screen as behind the scenes. The country is set to become the largest market for the film industry, but only allows 34 foreign films per year. The challenge with this massive...
