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Is Pinduoduo an actual threat to China’s biggest e-commerce players ?

Is Pinduoduo an actual threat to China’s biggest e-commerce players ?

by Annick-Ange Logmo | May 31, 2019 | Marketing

More people are now buying from Pinduoduo than from JD. The platform which initially started as a marketplace for discounted goods is turning towards branded products. Pinduoduo wants to cater to lower-tier city consumers and rural areas, which represent a massive...
Is Pinduoduo an actual threat to China’s biggest e-commerce players ?

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

by Annick-Ange Logmo | Mar 22, 2019 | Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat

Luxury brands don’t play when it comes to their marketing strategies With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their...
Is the Trade War between China and the US also happening at the box-office?

Is the Trade War between China and the US also happening at the box-office?

by Annick-Ange Logmo | Jan 21, 2019 | Business, China, Strategy, Success in China

China’s influence on Hollywood has been significantly increasing over the years, as well on screen as behind the scenes. The country is set to become the largest market for the film industry, but only allows 34 foreign films per year. The challenge with this massive...

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