by Stéphanie Decollas | Mar 20, 2017 | China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China
While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce....
by Stéphanie Decollas | Feb 25, 2017 | China, Life in China, Lifestyle, MBADMB, Shanghai, Success in China
When we arrive in Shanghai, it’s amazing ! We walk around one of the largest megalopolises in the world with no less than 24 million inhabitants. We discover a big city with buildings, each bigger than the others, and big arteries, all of that delicately combine with...
by Stéphanie Decollas | Feb 9, 2017 | China, Digital Business, eCommerce, Outils 2.0, platforms, Retail
China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the...
by Stéphanie Decollas | Jan 9, 2017 | China, eCommerce, Events, MBADMB
Tuesday, January 10th, the French Tech Shanghai’ll organize a new afterwork at the famous Kartel bar on the theme of e-commerce. Indeed, on December 13th, the MBA DMB assisted to the launching of the first French Tech Shanghai afterwork, since its inauguration...
