China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...
How Digital Is Transforming Jewelry Buying in China
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ROI par canal digital en 2026 : où chaque dollar marketing génère-t-il le plus de valeur ?
Introduction : un marché sous pression de performance En 2025, les dépenses publicitaires mondiales ont atteint 1 160 milliards de dollars. Cela...
Can the customer journey framework survive Fiction publishing?
When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend...
Cosmetics in China : E-Commerce & Live Boom 2026
China’s beauty industry is entering a new phase where e‑commerce and livestreaming are no longer “innovations” but the default way consumers...
Inside a Networking Event in Shanghai
Last weekend, I attended a career networking event in Shanghai called the 2026 Spring Career Advancement & Entrepreneur Elite Networking...
TikTok vs Google : Who Wins Search in 2026 ?
For years, Google summed up how we searched: a question, a query, a results page. But a second habit has clearly taken hold, especially for everyday...