When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend...
Can the customer journey framework survive Fiction publishing?
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Cosmetics in China : E-Commerce & Live Boom 2026
China’s beauty industry is entering a new phase where e‑commerce and livestreaming are no longer “innovations” but the default way consumers...
Inside a Networking Event in Shanghai
Last weekend, I attended a career networking event in Shanghai called the 2026 Spring Career Advancement & Entrepreneur Elite Networking...
TikTok vs Google : Who Wins Search in 2026 ?
For years, Google summed up how we searched: a question, a query, a results page. But a second habit has clearly taken hold, especially for everyday...
Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail
Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming...
Cross-Border B2B Negotiation: A Practical Framework for Documented Commitments
B2B Negotiation • Cross-cultural Communication • Digital Go-to-Market A cross-border B2B negotiation can feel aligned in the meeting, yet fail...