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Douyin

Douyin 抖音, trendy Chinese live stream app

by Margot Brulard | Mar 4, 2018 | 0 Comments

Tired of looking for an original way to reach your consumers on wechat or weibo only? You are right! While it is essential to fit the Chinese market...

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Travel tips in South East Asia – Grab a ‘Grab’ !

Travel tips in South East Asia – Grab a ‘Grab’ !

by Sarah Sabry | Feb 14, 2018 | 0 Comments

South East Asia is beautiful. The countries are rich in culture and breathtaking landscapes. However, they're also filled with tourist scams, and...

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How China is reinventing the concept of bike sharing

How China is reinventing the concept of bike sharing

by Julie-Anne Froustey | Feb 11, 2018 | 0 Comments

Have you noticed all those colored bikes appearing everywhere in large US and European cities these last months? If you live in China, you know what...

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The world’s biggest Starbucks

The world’s biggest Starbucks

by Marie Scutiero | Jan 17, 2018 | 0 Comments

The 6th of December 2017, Starbucks opened his bigger shop around the world in Shanghai. It’s called the ‘Reserve Roastery’ and it’s located on West...

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Faceu as a famous China App

Faceu as a famous China App

by florence.rouchy | Dec 22, 2017 | 0 Comments

Faceu App as a Great Success as UX in China Recently there is a very popular app with special effects spreading among young people in China, which...

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WeChat: an essential overview of Mini Programs

WeChat: an essential overview of Mini Programs

by Julie-Anne Froustey | Sep 29, 2017 | 0 Comments

WeChat is a platform which generates a lot of trafic and engagement from its users. Today, it has more than 938 million users, and half of them...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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