by Julie-Anne Froustey | Feb 12, 2018 | Life in China
China can be a very mysterious country if you have never been there. Urban legends and misconceptions seems legit until you get to Mainland. Let’s have a closer look to 5 of the most common wrong ideas:...
by Julie-Anne Froustey | Feb 11, 2018 | Apps, Business, China, Lifestyle, Mobile, Start-up
Have you noticed all those colored bikes appearing everywhere in large US and European cities these last months? If you live in China, you know what I’m talking about. It has been 2 years now since this new sharing bike system has been launched in China. First in...
by Julie-Anne Froustey | Sep 29, 2017 | China, Digital Business, Marketing, Mobile
WeChat is a platform which generates a lot of trafic and engagement from its users. Today, it has more than 938 million users, and half of them would be spending more than 90 minutes a day on the app. In this environment, Tencent created the mini programs. You have...
by Julie-Anne Froustey | Feb 10, 2017 | Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile
As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it’s now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family...
