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5 wrong ideas about China

5 wrong ideas about China

by Julie-Anne Froustey | Feb 12, 2018 | Life in China

China can be a very mysterious country if you have never been there. Urban legends and misconceptions seems legit until you get to Mainland. Let’s have a closer look to 5 of the most common wrong ideas:...
How China is reinventing the concept of bike sharing

How China is reinventing the concept of bike sharing

by Julie-Anne Froustey | Feb 11, 2018 | Apps, Business, China, Lifestyle, Mobile, Start-up

Have you noticed all those colored bikes appearing everywhere in large US and European cities these last months? If you live in China, you know what I’m talking about. It has been 2 years now since this new sharing bike system has been launched in China. First in...
WeChat: an essential overview of Mini Programs

WeChat: an essential overview of Mini Programs

by Julie-Anne Froustey | Sep 29, 2017 | China, Digital Business, Marketing, Mobile

WeChat is a platform which generates a lot of trafic and engagement from its users. Today, it has more than 938 million users, and half of them would be spending more than 90 minutes a day on the app. In this environment, Tencent created the mini programs. You have...
The virtual Hongbao war in China

The virtual Hongbao war in China

by Julie-Anne Froustey | Feb 10, 2017 | Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it’s now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family...

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