7 04, 2020

Does the drop of pollution from Covid-19 save lives?

By | 2020-04-07T22:39:00+08:00 April 7th, 2020|Categories: Buzz, China, Life in China|0 Comments

Rumor has it that the coronavirus will save more lives than it cost. The reason? The drop of pollution from Covid-19 epidemic. So, good news or fake news? China is experiencing a drop in pollution and days of good air quality. In February 2020, according to Nasa, the drop of pollution from the Covid-19 epidemic [...]

13 03, 2020

Rémi Gaillard disrupte les municipales

By | 2020-03-13T18:26:45+08:00 March 13th, 2020|Categories: Buzz, Culture, General, Marketing, MBADMB, Outils 2.0|Tags: |4 Comments

L'homme aux milliards de clics arrivera-t-il à convertir dans les urnes ? Analysons la stratégie du candidat des municipales de Montpellier. Temps de lecture : 2-3 minutes L'humoriste activiste de la cause animale se revendique comme étant "juste un clown". Il a annoncé à la surprise générale sur Twitter, ce 10 décembre, sa participation [...]

4 06, 2019

NIKE, a Chinese success story

By | 2019-06-05T01:14:07+08:00 June 4th, 2019|Categories: Buzz, China, Chinese, Marketing, Sport, Success in China, WeChat|0 Comments

Discover 5 Nike's marketing campaigns in China NIKE, Inc. is the world's leading designer, distributor of footwear, apparel, equipment, and accessories for a wide range of sports and fitness activities. In 2018 the famous comma brand generated more than $ 34 billion revenue worldwide. Therefore, putting it in the lead in terms of market share [...]

5 04, 2018

Kuaishou 快手 Rival of Douyin 抖音 : Hottest Video App in China

By | 2018-04-05T13:14:28+08:00 April 5th, 2018|Categories: Apps, Buzz, China, Chinese, Digital Business, Life in China, Lifestyle, Marketing|Tags: , , , , , , |0 Comments

Kuaishou快手. This name might not ring a bell for you but in fact it’s the rival app of the popular Douyin 抖音 . Short videos and live-stream are the new trends in social media for Chinese Millennials. Live-streaming is popular among young Chinese who see it as an easy way to make money and become famous. [...]

26 02, 2018

VERO: The New Trendy Social Media App

By | 2018-02-27T20:50:29+08:00 February 26th, 2018|Categories: Apps, Buzz, Marketing, MBADMB|Tags: , , , , |0 Comments

Do we have space in our lives for another social media app? VERO is apparently THE new social media app to be on in the West. Since a week, a social media app is the most popular application in the entire AppStore. VERO is the new popular social media trying to be the anti-Facebook/Instagram. The [...]

13 02, 2018

8 coutumes “étranges” du nouvel an Chinois

By | 2018-05-19T05:01:55+08:00 February 13th, 2018|Categories: Apps, Business, Buzz, China, Chinese, Chinese new year, Events, Life in China, Lifestyle, Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , |0 Comments

               Dans 3 jours, la Chine célébrera le Nouvel an 2018 avec le chien à l’honneur cette année ! Une occasion de revenir sur les coutumes et croyances entourant cet évènement ! Tout d’abord, petit disclaimer sur le mot ‘étrange’, qui est utilisé ici dans le sens « d’inhabituel » pour [...]

12 02, 2018

Elon Musk, a Starman’s Odyssey

By | 2018-02-20T01:48:04+08:00 February 12th, 2018|Categories: Business, Buzz, Digital Business, Marketing, platforms, Start-up, Strategy, Tech News, Travelling|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Interplanetary Success Story Elon Musk was born on June 28th, 1971 in South Africa, at the age of 10 he developed interest in computers. First he created a game called Blastar and at the age of 12 he sold it to a magazine for 500$. He studied Physics and Economics at the [...]

5 02, 2018

Flamethrower and 3D road, the futur by Elon Musk

By | 2018-02-05T20:59:36+08:00 February 5th, 2018|Categories: Business, Buzz, Crowdsourcing, Marketing, Start-up, Tech News|Tags: |0 Comments

Hans... get the flammenwerfer   It is difficult to not know the tech celebrity Elon Musk. Famous owner of Tesla, creator of the SpaceX project, future Mars conquistador and Hyperloop launcher, Elon’s idea are directly coming from an upcoming century. But he has been recently well known on the internet for another project: the preparation [...]

17 01, 2018

The world’s biggest Starbucks

By | 2018-01-17T16:53:05+08:00 January 17th, 2018|Categories: Alibaba, Apps, Augmented Reality, Business, Buzz, China, Chinese, Chinese E-Commerce Plateforms, Digital Business, Events, Jack Ma, Life in China, Lifestyle, Marketing, MBADMB, Mobile, News, Retail, Shanghai, Shanghai restaurants, Starbucks, Strategy, Success in China, TaoBao, Tourisme|Tags: , , , , , , , , , , , , , |0 Comments

The 6th of December 2017, Starbucks opened his bigger shop around the world in Shanghai. It’s called the ‘Reserve Roastery’ and it’s located on West Nanjing Road (Nanjing Xi Lu) a really famous and touristic street in Shanghai.   STARBUCKS IN CHINA Starbucks came in China in 1999 but their success wasn’t [...]