Eric Ries, the author of Lean Startup, has just introduced the "sequel" to this popular business model called the Startup Model. This book shifts...
Booklet: Le Modèle Startup – Eric Ries
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Digital revolution – The 4-Hour Work Week – Tim Ferris
Earn your financial freedom by working only 4 hours a week thanks to digital is that possible? This summer I discovered the book The 4-Hour Work...
Le Storytelling en Marketing
Author Presentation Seth Godin is an American entrepreneur, born on July 23 1960 in Mount Vernon, and a true reference in the marketing field. He is...
TikTok, le social media du moment : Quelques chiffres
Aujourd’hui nous allons parler de TIKTOK et de ce qui en fait son succès. Mais tout d’abord, pour les rares exceptions qui ont réussi à passer à...
[Digital] How to develop your business thanks to Chinese tourists in 2023?
We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...
The digital transition in Africa
Here are three of the reasons why the African continent could experience an impressive boom in digital transition.