Introduction to Digital Marketing StrategyDigital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to...
How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...
Think Human book review – Olivier Duha’s guide to human‑first, tech‑powered customer experience in the digital age, with key lessons for future CX...
Influencer Marketing Works — Until It Doesn’t: The Trust, Fraud, and Regulation Wake-Up Call Influencer marketing has undeniably transformed brand...
In this Innovation Factory book review, I connect the book’s key ideas with what I experience every day in Shanghai’s malls and digital ecosystems....
Review of Healthcare Reform in China: insights into the digital transformation of China’s healthcare system and the rise of e-health.