Meet Sarah Alahy, former student of MBADMB shanghai, who has a strong appetite for creation and who shares with us her keys to understanding the...
Interview with Sarah Alahy: creativity and emotions
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Fiche de lecture : Luxe & Digital de Eric Briones
Adepte du digital depuis quelques années, je me suis souvent posée la question de me tourner vers une carrière dans le luxe mais aussi dans le...
Prada’s new communication campaign
Milan Fashion Week: Miuccia Prada & Raf Simons answer the questions of Prada's community For the Milan Fashion Week in September 2020, Prada's...
Luxury e-commerce platforms in China, a new booming digital strategy
Tmall Luxury Pavilion Despite their reluctance for e-commerce a few years ago, luxury brands had to adapt to rapid digitalization. Their online...
Top 4 when Fashion fits Covid-19
In this year 2020 marked by a health crisis. It is not surprising to see the fashion world influenced by Covid-19 . The goal is still to dress...
Chinese pop culture becoming mainstream thanks to iQiyi.
Iqiyi is one of the 3 most popular video platforms in China. The company wishes to strengthen its influence on Chinese Pop-culture Trends...